Marketing Manager - Account Based Marketing (ABM)

Marketing Manager - Account Based Marketing (ABM) 12 Month Fixed Term Contract A rare opportunity to build a new commercial capability from scratch. Establish Spacemade's first ABM function, work alongside Sales and CRM, and help shape the future of our growth. Apply now! Marketing Manager - Account Based Marketing (ABM) - Coworking Office Spaces London EC4A 4AD (Hybrid) - Office in City Thameslink on Mondays, Tuesdays, Thursdays, 1-2 days WFH £50,000–£55,000 + performance based bonus 12 Month Fixed Term Contract: August 2026 - August 2027, potential to convert to perm Help build the growth engine behind the future of workspace. At Spacemade, we create and operate hospitality-led workspaces across the UK, partnering with landlords to transform buildings into thriving destinations for ambitious businesses. We're entering an exciting new phase of growth. Alongside our established flexible workspace offering, we're launching a Managed Office proposition designed for businesses seeking a more tailored, bespoke workplace solution. As our customer base evolves, so must the way we generate demand. Initially offered as a 12-month fixed-term contract, this role is an opportunity to build and prove a new commercial capability within the business. We believe ABM has an important role to play in Spacemade's future, and we're looking for someone excited by the opportunity to establish the function, demonstrate its impact and help shape its long-term direction. This is a newly created role focused on identifying, engaging and converting high-value occupiers through targeted, insight-led marketing. Working alongside our CRM Manager, Sales team and wider Marketing function, you'll build and scale Spacemade's account-based growth engine, helping us engage the right companies, the right stakeholders and the right opportunities. The Opportunity Most workspace providers wait for demand to arrive. We want to proactively identify the businesses most likely to thrive within our spaces, engage their buying committees and create meaningful commercial conversations before they enter the market. As ABM Manager, you'll own the end-to-end execution of our account-based marketing programmes, working backwards from customer needs and commercial priorities to create highly targeted campaigns that accelerate pipeline and revenue growth. This is not a broad demand generation role. We're looking for someone who has built and run genuine ABM programmes, understands complex buying journeys and enjoys operating at the intersection of Marketing, Sales and CRM. Success won't be measured by impressions or clicks. It will be measured by account engagement, pipeline generation and commercial impact. What You'll Be Doing Design and execute highly targeted 1:1 and 1:few ABM programmes for strategic accounts and account clusters Build account-specific marketing strategies based on ICPs, buying committee insights, market intelligence and commercial priorities Partner closely with Sales to understand account priorities and translate them into effective marketing programmes Work alongside the CRM Manager to develop segmentation, account engagement tracking, nurture journeys and reporting frameworks Create and execute multi-channel campaigns across email, LinkedIn, paid media, events, direct mail, content and sales outreach Develop tailored messaging, content and engagement strategies for priority accounts and sectors Analyse customer data, buying signals, account engagement and market trends to inform campaign strategy and optimisation Track, measure and optimise campaign performance, pipeline contribution and ROI Establish scalable ABM processes, documentation and best practices that can grow with the business About You You're commercially minded, curious and comfortable operating at the intersection of Marketing, Sales and CRM. You understand that high-value B2B purchases are rarely made by a single decision-maker. You've worked in environments where buying committees, long sales cycles and multiple stakeholders are the norm, and you know how to build marketing programmes that influence them. You may have gained that experience in SaaS, technology, professional services, commercial property or another complex B2B sales environment. Most importantly, you've built and run genuine ABM programmes, not simply industry-targeted or segment-based campaigns. You understand how to identify strategic accounts, map buying committees, develop account-specific engagement plans and measure success at an account and pipeline level. You'll be comfortable building something new, testing ideas, learning quickly and helping establish a capability that will become increasingly important to the business as it grows. Essential Experience Demonstrable hands-on experience running true account-based marketing programmes, including 1:1 and/or 1:few ABM campaigns Proven experience designing and executing ABM programmes from account selection through to campaign strategy, execution, optimisation and measurement Experience building or scaling ABM programmes within a growing or evolving organisation Experience working closely with sales teams to create and progress pipeline opportunities Strong understanding of B2B sales processes and complex buying committees Strong analytical capability and confidence using data to drive decisions Excellent project management, stakeholder management and communication skills Ability to manage multiple priorities while maintaining a high standard of execution Nice To Have Experience using account intelligence platforms such as Beauhurst, Cognism, Apollo, ZoomInfo or similar Experience using CRM and marketing automation platforms such (HubSpot preferred) Experience working alongside CRM, RevOps or Revenue teams Why Join Spacemade? This is an opportunity to build something from the ground up. You'll join at a pivotal moment as we expand our product offering, invest in our commercial infrastructure and develop more sophisticated ways of generating and converting demand. You'll work directly with senior leaders, partner closely with our CRM Manager and Sales team, and have the freedom to shape how account-based marketing evolves within the business. For the right person, this is an opportunity to have a direct and visible impact on pipeline, occupancy and revenue growth. About the Contract This role is initially offered as a 12-month fixed-term contract. The position has been created as we launch our Managed Office proposition and build new growth capabilities within the business. While we strongly believe Account-Based Marketing has an important role to play in our future growth, we're looking for the right person to help establish, refine and prove that capability. Our ambition is that the successful candidate builds something valuable enough that it becomes a permanent part of the business. If you're excited by creating new capabilities, influencing commercial strategy and seeing a direct connection between your work and business outcomes, you'll find a unique opportunity here. On top of this, we also have the following benefits: 🤝 A supportive, friendly, hard-working team. 🎉 Quarterly team socials & get-togethers. 🐶 Bring your pooch to work - we are a dog-friendly office. 🎂 Take a half-day on your birthday. 🧘 A mental health personal day. 🫶 One paid charity day per year. 💰 Competitive salary £50,000-£55,000 + performance based bonus scheme. 🏖 25 Days holiday per year (excluding Bank Holidays). 🏅 £50 per month wellbeing allowance. 🚲 Cycle to work salary sacrifice scheme £2000 Who we are At Spacemade, we believe that a workspace is more than just a space to work. We think that it should be a space made with soul and a place to belong. This is why when you join Spacemade, you don’t just get an office or a hot desk; you become part of a vibrant community of like-minded professionals who come together to share ideas, knowledge, and opportunities. We are proud to be a certified BCorp business. What next? If you’re a match, we will ask for a virtual with our Head of People - Jose - this is super informal and lasts around 20-45 mins a face-to-face competency interview with your future line manager - Anna - this will be a deeper dive into your experience and suitability. This stage will last 45-60 mins A take-home task to be completed for presentation A presentation/Q&A with Nick (CCO), Anna where you will present your take-home task/case-study We’re an equal opportunity employer. Everyone who applies to Spacemade will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status and you will need to have the right to live and work in the UK. Apply now and take the first step towards a rewarding career with Spacemade. We are a Circle Back Initiative Employer and commit to respond to every applicant. Department Marketing Role Marketing Manager - GTM & Locations Locations Spacemade HQ, City Thameslink Remote status Hybrid Yearly salary £50,000 - £55,000 Employment type Contract Spacemade HQ, City Thameslink Our Perks & Benefits 🏖 25 Days holiday per year (excluding Bank Holidays) We value that you get more time with your family and friends. Therefore we offer everybody 25 days paid vacation. 🎂 Take a half-day on your birthday It's your birthday. Enjoy it with the people you choose to. 🧘 A mental health personal day Sometimes you just need to take a day, no questions asked... 🤲 One paid charity day per year Why not give a little back? And get paid while doing so. 🎉 Team socials & get-togethers. Work hard, party harder. We get the whole company together once a quarter. 🐶 Bring your pooch to work - we are a dog-friendly office. Woof Workplace, Culture & Diversity We move fast, work hard and focus on the aims. To do this, we have to work together. We always take the time to celebrate our wins and recognise each persons participation in our achievements. Our culture is developing and evolving all the time and we hope you will add to it. Lets not forget to have fun along the way while we go on this journey together. About Spacemade Spacemade is the UK's fastest growing flexible workspace operator, delivering bespoke design, hospitality and value to workers, businesses and property owners. Our commitment to fostering real-world connections and creating vibrant communities has propelled us to the forefront of the industry. In May 2023, Spacemade proudly achieved certification as a B-Corp , reinforcing our commitment to sustainability and social value. Founded in 2019 Co-workers 50+