Marketing Manager (Content & Events Focus)

About Meadow Meadow is the modern payments platform for higher education that simplifies the entire student financial experience. We're transforming the $600 Billion higher education payments industry in the United States — building for universities what Shopify built for retail businesses, and bringing the entire student financial experience online. The need for a platform like Meadow has never been greater. If you're passionate about our mission to empower students financially and strengthen economic mobility through higher education — and you're excited to join a highly ambitious, talented team — we'd love to hear from you. About the Role Overview As Meadow’s Marketing Manager, your primary mission is to build and execute programs and campaigns — primarily via content, social media, and events — that attract and engage colleges and universities that would benefit from Meadow’s solutions. Outcomes: What Success Looks Like #1: You are the owner of end-to-end planning, execution, and measurement of events that meaningfully contribute to Meadow’s brand perception and sales pipeline. You’ve established a clear, prioritized events calendar that supports our pipeline goals. You’ve established a full-funnel view of every event, including: attendance, meetings, pipeline sourced, pipeline influenced, and revenue contribution. You deliver a consistent, high-quality Meadow presence at every conference — on-brand, well-staffed, and producing measurable outcomes. You built a webinar program that generates qualified leads and advances Meadow’s thought leadership in higher education. You’ve built a strong cross-functional partnership between Marketing and Sales — and with other teams, as needed. You’ve elevated Meadow’s reputation as the host of our industry’s best events. #2: You are a megaphone for Meadow. You own ideation, production, and measurement of content that engages our prospects and customers, and you support the telling the stories of how schools use Meadow to transform the student financial experience on social media. About You What You Bring This role would be a great fit for a high-slope Marketing Generalist with experience at a B2B Startup (Seed - Series B) and an interest in taking the reins as owner of our Content and Events Marketing pillars. As you develop your career at Meadow, you’ll have the opportunity to deepen your expertise in areas of interest within and expand your scope within Marketing. Relevant Professional Experience 4-6+ Years of Experience in Marketing, with Meaningful Exposure/Focus on Events Experience at an Early Stage Startup Builder Mindset: High Agency x High Urgency You own problems end-to-end. You make consequential decisions that impact outcomes. Data-Driven and Outcomes Focused You understand how programs connect to revenue. You can speak credibly about top-of-funnel metrics and pipeline contribution. Project & Stakeholder Management Skills You are detail-obsessed, organized, and calm under pressure when managing multiple projects and work streams at once. You have a track record of success communicating and collaborating with internal and external stakeholders. What Makes You Stand Out Experience in B2B/Enterprise SaaS, FinTech, and/or Higher Education Experience Producing a Wide Range of Events (Large Conferences + Intimate Gatherings) Experience Piloting AI-Enabled Workflows for Event Personalization, Follow-Up, Logistics Compensation and Benefits This is a full-time position. Meadow wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual salary for this position is expected to range from $111,000- $123,000 USD. This range represents the low and high end for a position based in New York, NY or San Francisco, CA. Actual compensation will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors. In addition to the chance to positively impact the world while building a company around a $600B opportunity, Meadow offers: Competitive Salary Competitive Equity 401(k) Retirement Savings Plan Subsidized Medical, Dental, and Vision Insurance (with HSA & FSA Plans Available) Flexible Paid Time Off Paid Company Holidays Paid Parental Leave 1-2 Onsites Per Year Membership in an Ambitious, Kind, No-Drama Team We believe in hiring resourceful, curious people who are eager to learn and develop their skills. If you’re excited about this role but your experience doesn’t align exactly with the job description, we encourage you to go ahead and apply. You may be just the right candidate for this role. Meadow is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.