Marketing Manager, Emerging Brands

ABOUT US Friendly work environment, amazing clients, and great opportunity for professional growth! At Crescent Foods, we pride ourselves in being the first company to offer such a wide variety of Halal chicken and beef products in premium packaging to stores across the country. We pride ourselves in raising and processing the chickens and cattle in humane conditions, while ensuring that the entire farm-to- fork philosophy adheres to the strictest ethical guidelines. We believe we are answerable to our loyal customers, our vendors, and our employees, all of whom make us successful. We are dedicated to our mission to provide healthy meals to families across the nation. We might be pioneers in the industry, but our story has just begun. Please visit our website www.crescentfoods.com to learn more about our organization. ABOUT THE ROLE We are looking for a highly driven Marketing Manager, Emerging Brands to own and scale rowing halal consumer brands within the Crescent Foods ecosystem. This is a hands-on, high-impact role for someone who can think strategically and execute quickly across retail, digital, and community channels. You will be responsible for building brand presence, driving product movement, and creating meaningful connections with our customers. This position typically works traditional hours, but occasionally may need to work over to successfully meet customers’ needs. IN THIS ROLE, YOU WILL HAVE THE OPPORTUNITY TO: Own and execute the marketing strategy for Emerging Brands Define positioning, messaging, and campaign direction Build and manage a clear growth roadmap Support retail expansion through in-store activations and merchandising Partner with sales teams to drive velocity and promotions Develop retail-ready marketing materials Manage and optimize websites and landing pages Improve conversion through product storytelling, bundles, and promotions Oversee email and SMS marketing strategies Lead content strategy across Instagram, TikTok, and other platforms Ensure a consistent and elevated brand voice Collaborate on content creation (photo, video, campaigns) Plan and execute local activations (mosques, sponsorships, schools, community events) Build grassroots brand awareness and loyalty Manage partnerships and collaborations Work closely with Crescent Foods marketing and leadership for all crossover functions Align on campaigns, product launches, and shared initiatives Perform related duties as assigned or as the situation dictates year-round TO BE SUCCESSFUL IN THIS ROLE, YOU WILL NEED: 4–8 years of experience in CPG, retail, or consumer brand marketing Bachelor's degree is required Proven experience building or scaling a consumer brand Strong understanding of back-end websites, Shopify / e-commerce ecosystems Experience in social media strategy and content that converts Background in event or grassroots marketing is a strong plus Ability to operate in a fast-paced, entrepreneurial environment Strong communication, ownership mindset, and execution skills PHYSICAL AND ENVIRONMENTAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed mostly in an office setting; hand-eye coordination is necessary to operate computers and various pieces of office equipment. While performing the duties of this job, the employee frequently is required to stand and talk or hear; use hands and fingers to handle, feel, or operate objects, tools, or controls and reach with hands and arms. The employee is occasionally required to walk; sit; climb or balance; stoop, kneel, crouch, or crawl; and smell. The employee must be able to occasionally lift and/or move up to 25 pounds. PPE required while in manufacturing areas. Specific vision abilities required by this job include close vision and the ability to adjust focus. It is Crescent Foods’ policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel in the job. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.