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LUXASIA logo

Marketing Manager (Fragrances, Multi-Brand)

LUXASIA
Posted May 29, 2026, 8:27 PM UTC
🇲🇾Malaysia🏢Hybrid📁Marketing
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LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. Why Join Us? At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? Position Purpose Th e Marketing Manager will be accountable to develop, plan, and execute marketing, publicrelations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. This role will oversee, orchestrate and execute the brand’s marketing activations which include outposts, CRM, digital marketing, PR, social media, creating a creative and engaging brand experience that is consumer focused. The ideal candidate is entrepreneurial & independent, possesses the ability to think creatively, able to work in a fast-paced environment, and is personable. Responsibilities: Manage departmental A&P budgets and costs according to annual allocation to ensure efficient usage of resources Oversee development and execution of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies. Work closely with brand team and brand principals to develop marketing ideas & activations as according to brands’ direction and growth. Lead development of marketing budgets and ensure alignment to principals' / brand needs and marketing plans. Evaluate marketing expenditures, ROI, budget-to-actual variances as according to net adjusted based performance Manage evaluation of market trends, competitor activities, and marketing plans according to changing markets and competitive conditions Strategize, plan and implement marketing ideas, while managing A&P expenses that includes all media platform, oversee promotion activation, trade marketing, roadshows, workshops, digital ads, PR activities, KOL liaison and digital content. Oversee the preparation of marketing reports/updates/analysis for management & brand presentation and decision-making. Manage ongoing and create new relationships with external vendors (e.g. event organizers, media, digital and PR agencies, retailers, malls, designers and 3rd parties for collaboration etc.) to negotiate and ensure smooth execution of marketing activities Lead and guide marketing team for total category to ensure all the above are planned & executed. Requirements: Minimum 5 years of marketing experience Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline Sound knowledge and understanding of the business and industry Experience in beauty / lifestyle industry will be an added advantage Great interpersonal skills who can multi-task Proficiencies in office productivity tools (eg. Excel, Word and PowerPoint) Fluent in English (both written and spoken) Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence? If so, you are the one we are looking for. JOIN US and let’s grow together. Championing Diversity, Equity and Inclusion LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ If you have a question for us, please drop us an email here. We regret to inform you that only shortlisted candidates will be contacted. Thank you. Recruitment Privacy Notice By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [ https://www.luxasia.com/recruitment-privacy-notice/ ] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. Note to Staffing Agencies Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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