Marketing Manager - Germany

About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. What will you do We are looking for an enthusiastic and results-driven Marketing Specialist to lead the design, execution, and optimization of marketing campaigns tailored to the local market. Reporting to the country manager, this role will be instrumental in developing strategies aimed at user acquisition, engagement, and revenue growth within the country, while ensuring alignment with the company's overall objectives. Your key responsibilities: End-to-End Campaign Management: Own the complete lifecycle of marketing campaigns in Germany from conceptualization and design to execution and post-campaign analysis, ensuring campaigns are localized to meet the market's specific needs. Content Creation & Strategy: Develop compelling marketing content tailored to the local audience for various channels, including email, push notifications, web content, social media, and more, while ensuring consistency with the brand’s voice and objectives in the country. Campaign Execution & Optimization: Design and implement innovative marketing campaigns focused on user acquisition, retention, and driving revenue. Optimize these campaigns based on local market data insights and performance metrics. Cross-Functional Collaboration: Collaborate with teams across the organization to align on campaign objectives and ensure cohesive and culturally relevant messaging. Market Insights & Reporting: Analyze local campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to country manager. Adaptability & Innovation: Bring fresh ideas and creative solutions that address the evolving needs of the local market, ensuring the marketing strategy remains competitive in a rapidly changing environment. Other Duties: Support broader company marketing initiatives and contribute to company growth, taking on additional tasks as required. What should you bring Bachelor's degree in Marketing, Business, or a related field. At least 3 year of experience in digital marketing or campaign management, with strong knowledge of the local market or in a Crypto Exchange-related environment. Proven experience in campaign management, digital marketing, or a related field, with an understanding of local user behavior and market dynamics. Strong content creation skills, with experience in email, web, social media, and other digital platforms. Ability to analyze local data, interpret insights, and optimize campaigns for improved performance. Excellent project management skills and ability to collaborate with cross-functional teams in a fast-paced environment. Strong written and verbal communication skills in English and German , with the ability to create content that resonates with the local market. Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: Study Growth Fund: We support your professional development and continuous learning. Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path. Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.