Marketing Manager - Philippines

Job Description Marketing Manager Digital-first | Full-time Job Title Marketing Manager Department Marketing Reports To Senior Marketing Manager / [Head of Marketing] Direct Reports Marketing Executive(s) and/or external freelancers (as required) Location [Location / Hybrid / Remote] Employment Type Full-time, permanent Role Overview We are looking for a Marketing Manager with strong digital skills to take day-to-day ownership of our campaigns. You will plan, build, launch and optimise activity across paid, organic, content and email — working closely with the Senior Marketing Manager to turn strategy into delivery. This is a doing role as much as a managing one. You will be in the ad accounts, in the CMS and in the analytics platform yourself. Candidates who have worked in a digital marketing agency are particularly encouraged to apply: that background tends to build exactly the multi-channel fluency and delivery pace this role needs. Key Responsibilities Campaign Delivery • Plan, build and launch digital campaigns across paid search, paid social, email and content. • Manage day-to-day performance of paid accounts — budgets, bids, audiences, creative rotation and negative keyword hygiene. • Coordinate campaign timelines, assets and approvals across internal teams and external suppliers. • Write and brief campaign copy, landing pages and creative concepts; work with designers to bring them to life. Organic, Content & Website • Deliver the content calendar across blog, landing pages, social and email. • Execute on-page SEO improvements, keyword research and content optimisation; support technical SEO fixes with developers. • Maintain and update the website through the CMS, keeping content accurate, current and conversion-focused. • Manage organic social channels — scheduling, community engagement and performance tracking. Email, CRM & Automation • Build and send email campaigns; manage lists, segmentation and deliverability. • Set up and maintain automated journeys — welcome flows, nurture sequences, re-engagement and abandoned-cart or equivalent. • Keep CRM data clean and ensure lead handover to Sales is accurate and timely. Reporting & Optimisation • Produce weekly and monthly performance reports across all owned channels. • Monitor GA4 and platform dashboards, flag anomalies, and propose optimisations backed by data. • Run A/B tests on ads, subject lines, landing pages and calls to action, and document the learnings. Coordination • Act as day-to-day contact for agencies, freelancers and media partners. • Track budget spend against plan and keep invoices and purchase orders in order. • Support the Senior Marketing Manager with planning, forecasting and new initiatives. Requirements Essential Requirements • 3+ years in a marketing role with a clear digital focus. • Hands-on experience running paid campaigns in Google Ads and Meta Ads Manager (LinkedIn Ads a plus). • Practical working knowledge of SEO principles and content marketing. • Experience with an email or marketing automation platform (HubSpot, Mailchimp, Klaviyo, Marketo or similar). • Confident using GA4 to pull, interpret and present performance data. • Comfortable in a CMS (WordPress, Webflow, Shopify or similar); basic HTML familiarity welcome. • Strong copywriting skills and a sharp eye for detail. • Well organised, able to juggle several campaigns at once and hit deadlines. Highly Desirable • Previous experience at a digital marketing agency, having delivered campaigns across multiple clients and sectors. • Google Ads, Google Analytics, Meta Blueprint or HubSpot certification. • Experience with design or video tools (Canva, Figma, Adobe Creative Suite) for quick-turnaround assets. • Familiarity with SEO tooling such as Semrush, Ahrefs or Screaming Frog. • Exposure to conversion rate optimisation or tools like Hotjar and Google Optimize alternatives. • Experience in [industry / B2B SaaS / e-commerce / retail]. What Success Looks Like • First 30 days: fully up to speed on all channels, tools and reporting; owning weekly reporting independently. • First 90 days: running the campaign calendar end to end with a live testing backlog in place. • First 6 months: measurable improvement in engagement and conversion metrics on the channels you own.