Marketing Manager, Sports Passion and Teens Consumer Group

Job Description

Just imagine shaping future products around sport, fandom and teen culture. Then make it real.

About the role

As our new Marketing Manager, Sports Passion and Teens Consumer Group, you'll help shape and grow two important areas of the LEGO® Group. You'll turn consumer needs, cultural opportunities and commercial insights into portfolio and product opportunities. Working across portfolio strategy, product development and marketing activation, you'll balance longer-term thinking with hands-on delivery.

Please note: This position is based in Billund, Denmark. Our flexible working model allows employees to work 3 days/week in-office and 2 days/week from home. However, some teams have higher demand for in-office days. There is no relocation for this role.

Required Qualifications

• Developed product or portfolio opportunities using consumer and commercial insights.
• Built business cases supporting portfolio planning and growth opportunities.
• Executed marketing plans using commercial insights to shape portfolio or product recommendations.
• Applied consumer insights to make strategic recommendations across products, portfolios or markets.

Preferred Qualifications

• Built business cases from P&L analysis to support portfolio or business decisions.
• Developed business scenarios to inform portfolio planning or growth opportunities.
  

What you'll build

• Help shape the future Sports Passion portfolio and identify opportunities for sustainable growth.
• Turn consumer, cultural and commercial insights into clear recommendations and business cases.
• Support product development and identify potential future partners.
• Help define how we better serve teen consumers and grow the business.
• Deliver priority product and marketing initiatives through key organisational milestones.
• Balance portfolio work with communications projects as priorities evolve.

If you've worked in a role where you developed marketing plans, built business cases and led complex cross-functional projects, you'll feel at home here. What matters most is turning insight into useful decisions while keeping important work moving forward.

Life on the team

You'll join the Sports Passion and Teen Consumer Group team within Product & Marketing Development. We're building relevant and sustainable growth across both areas, with broad exposure to product, portfolio, consumer strategy and marketing. We work collaboratively across disciplines and geographies, combining openness and shared ownership with different perspectives. Curiosity about consumers, sport, fandom and teen culture will help you thrive here, alongside adaptability and a willingness to communicate and collaborate across functions.

What success looks like

You'll become a trusted contributor across Sports Passion and the Teen Consumer Group, making meaningful contributions to portfolio strategy, future assortment and business growth. Over the next 12–18 months, the team will shape and land its long-term vision for both areas. You'll work closely with peers in the team and communication strategists, bringing strategic, consumer and commercial thinking to the decisions ahead.

• Work independently with advanced knowledge, tasks are assigned with limited or no explanation

• Handle conflicts in negotiation with some guidance

• May manage ad-hoc projects or processes with support from senior colleagues

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Beware of Recruitment Scams

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

About Us

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.