Marketing Operations, ABM & Demand Generation Manager

Description Presidio, Where Teamwork and Innovation Shape the Future At Presidio, we're at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses - and their internal customers - to achieve more through innovation, automation, and intelligent insights. The Role As Marketing Operations, ABM & Demand Generation Manager you will own the full technology stack — HubSpot, Salesforce, and the ABM platform — as well as the account-based marketing strategy and paid media execution that puts Presidio in front of a large portfolio of named enterprise accounts across the United States from Day 1. You will build the machine from scratch and run it. Responsibilities Include: ABM Strategy, Targeting & Demand Generation Build and maintain a tiered ABM target account list across Tier 1 (1:1 ABM — highest-priority named accounts) and Tier 2 (1:few ABM — broader enterprise universe) using firmographic, technographic, and intent signal criteria Design account-level content journeys per buying persona — IT Director, CPO, Procurement Director, and CFO — across every stage of the buying cycle Lead the weekly named account review with the Business Development team, aligning marketing activity to live pipeline priorities Plan, build, and manage LinkedIn Sponsored Content and Google Ads campaigns; run structured A/B testing across messaging and audience segmentation Design and manage HubSpot email nurture sequences per persona; monitor MQL conversion and optimise continuously Marketing Technology & Operations Own, configure, and optimise the ABM platform (Demandbase or 6sense) — intent data monitoring, account scoring, and audience segmentation Own the full HubSpot marketing automation platform — workflow configuration, lead scoring, email sequences, and list management Manage the HubSpot–Salesforce integration, ensuring clean data flow, accurate attribution, and full pipeline visibility from first touch to closed revenue Configure intent signal tracking and 5-day Business Development Manager alert workflows when named accounts surge on target topics Own the MQL-to-SQL handoff process — defining thresholds, SLAs, and feedback loops with the sales team Build and maintain the marketing performance dashboard, reporting weekly to the Vice President and monthly to senior leadership Required Skills and Professional Experience: 4+ years of hands-on B2B ABM or demand generation experience in technology, IT services, or SaaS Proven experience managing an ABM platform (6sense or Demandbase) — intent data, account scoring, and audience segmentation Proficient in HubSpot and Salesforce — workflow automation, lead scoring, CRM integration, and attribution reporting Strong LinkedIn Campaign Manager and Google Ads experience in an enterprise B2B context Highly analytical and commercially fluent — pipeline, CAC, LTV, and revenue contribution are your native language Preferred Skills and Professional Experience: Experience in IT procurement, end-user compute, or device lifecycle management Knowledge of Bombora, ZoomInfo, or Cognism for intent data and contact enrichment Prior experience launching a new market or product line Your future at Presidio Joining Presidio means stepping into a culture of trailblazers - thinkers, builders, and collaborators - who push the boundaries of what's possible. With our expertise AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world. Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you'll be part of a team that is shaping the future. Ready to innovate? Let's redefine what's next-together. About Presidio Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success. At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, and enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information visit #LI-DC1 Qualifications Skills Behaviors : Motivations : Education Experience Licenses & Certifications © 2025 Presidio, Inc. All rights reserved.