Marketing Operations Specialist/Lead

We are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands-on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data-driven decision-making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements. Key Responsibilities Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency. Conduct audits of existing Martech setups and recommend improvements. Configure, manage, and troubleshoot GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools . Build and maintain dashboards to provide visibility into marketing performance. Recommend, evaluate, and implement Martech tools that support B2B marketing programs. Collaborate closely with project managers, developers, and marketers to align operations with campaign goals. Participate in client discovery calls and requirement-gathering sessions. Clearly communicate dependencies and the interconnectedness of marketing operations with other business functions. 5–10 years of B2B marketing operations experience . SaaS industry experience (preferred). Client-facing or agency experience , with the ability to participate in client calls. Deep, hands-on expertise with top B2B Martech tools (GA4, GTM, CRM platforms, Webflow, ETL, analytics, consent management, chat tools). Strong analytical and problem-solving skills, with the ability to audit and optimize processes. Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to work independently in a fast-paced, hands-on environment. Availability to work from 7:00 am to 4:00 pm EST . We offer health insurance for contractors Holiday Extra Pay The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs. This is a 100% home-based position We prioritize the mental health of our team members and offer mental health days to support their well-being. In addition to the base salary, performance-based incentives are provided. There is an annual review and appraisal process in place. There are ample opportunities for professional growth and advancement within the company.