Marketing & Patient Growth Manager

Hybrid • Greenwood Village, CO 80111

• Salary Range: $70,000.00 - $85,000.00 Salary/year

Make an Impact. Grow Our Brand. Connect More Patients to Care.

Position Summary

Are you a marketing professional who thrives on turning strategy into measurable results? Do you enjoy combining digital marketing, brand development, analytics, and relationship-building to drive meaningful growth? Gastro Care Partners (GCP) is seeking a proactive, data-driven Marketing & Patient Growth Manager to strengthen our brand presence, elevate provider visibility, and expand patient access to care across our markets.

In this role, you will bring marketing initiatives to life that increase awareness, enhance our providers’ digital presence, strengthen online reputation, and support new-patient acquisition. Working closely with the Marketing team, Practice Operations, providers, and local leadership, you will help ensure our marketing efforts are aligned with organizational priorities and translate into meaningful business results.

A key component of this role is owning and optimizing our digital provider presence across platforms such as Rater8 and Rave. From maintaining accurate, compelling provider profiles to monitoring patient reviews and identifying opportunities to improve digital engagement, you will help create a seamless connection between how patients discover our providers and how they take the next step toward scheduling care.

This is an opportunity for a marketing professional who is equally comfortable executing campaigns, analyzing performance, identifying growth opportunities, and turning insights into action. Your work will help strengthen our reputation, increase provider visibility, and support GCP’s continued growth.

What Success Looks Like

Success in this role means more than launching campaigns or maintaining digital profiles. It means delivering measurable improvements in provider visibility, online reputation, digital engagement, and patient acquisition. You will use data, collaboration, and continuous improvement to help turn marketing activity into meaningful growth in new-patient inquiries and scheduled appointments.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute targeted marketing initiatives that increase brand awareness, strengthen provider visibility, and support patient acquisition across GCP markets.
• Coordinate marketing campaigns, promotional materials, digital content, and provider-specific marketing initiatives that align with organizational goals.
• Ensure marketing materials, messaging, and communications reflect GCP’s brand standards, voice, and strategic priorities.
• Identify opportunities to expand market awareness, improve campaign performance, and support the growth of providers, practices, and service lines.
• Collaborate with Marketing, Practice Operations, providers, and local leadership to translate business needs into actionable marketing plans.

Online Reputation & Provider Profile Management

• Lead the ongoing management, accuracy, and optimization of provider profiles across Rater8, Rave, and other approved digital platforms.
• Ensure provider biographies, specialties, credentials, practice locations, headshots, and scheduling links are accurate, complete, compelling, and up to date.
• Establish and maintain standardized processes for profile updates, content approvals, quality assurance, and ongoing platform maintenance.
• Monitor patient reviews, ratings, and online reputation trends; coordinate timely, appropriate, and compliant responses with the relevant teams.
• Identify recurring feedback themes and partner with Practice Operations and provider leadership to address reputation concerns and improve the patient experience.
• Implement best practices that strengthen provider discoverability, profile engagement, and the overall digital experience for prospective patients.

Digital Marketing & Patient Growth

• Coordinate website content, provider biographies, and digital marketing assets to improve search visibility, patient engagement, and access to scheduling.
• Analyze provider profile performance, website traffic, digital inquiries, and other available engagement metrics to uncover opportunities for growth.
• Partner with Practice Operations to strengthen the connection between digital engagement, patient inquiries, and scheduled appointments.
• Identify underperforming providers, locations, or service lines and develop targeted recommendations to improve visibility and patient acquisition.
• Support data-informed marketing initiatives that help prospective patients discover the right provider and take the next step in their care journey.

Data, Analytics & Continuous Improvement

• Develop and maintain monthly marketing dashboards, KPI reports, and performance scorecards that provide clear visibility into results.
• Track key performance indicators, including provider profile views, review volume and growth, average ratings, response timeliness, profile completeness, and patient conversion metrics where measurable.
• Prepare and present quarterly performance updates to leadership, highlighting progress, emerging trends, opportunities, and areas requiring attention.
• Translate performance data into actionable recommendations, targeted improvement plans, and strategies that drive measurable results.
• Continuously evaluate marketing effectiveness, refine initiatives based on performance insights, and establish repeatable processes that support consistency and scalability.

Qualifications

Required Skills & Qualifications

• Strong analytical, organizational, and project management skills.
• Experience with digital marketing, online reputation management, and digital profile optimization.
• Ability to track key performance indicators (KPIs), maintain dashboards, and analyze performance reports.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively across departments, teams, and multiple locations.
• Strong attention to detail and commitment to content accuracy and consistency.
• Proficiency in Microsoft Office and marketing analytics or reporting tools.
• Ability to manage competing priorities, work independently, and drive continuous improvement.
• Understanding of healthcare marketing, patient privacy, and online reputation management practices preferred.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience may be considered.
• Three or more years of experience in marketing, digital marketing, communications, or reputation management preferred.
• Experience with Rater8, Rave, or similar online reputation management platforms preferred.
• Experience with marketing analytics, digital campaigns, and performance improvement initiatives preferred.
• Experience in healthcare or multi-location organizations preferred.

Physical Requirements & Work Environment

• Ability to work for extended periods at a computer.
• Ability to work remotely and travel periodically to practice locations, as needed.
• Frequent use of computers, email, messaging platforms, telephone, and video conferencing systems.
• Ability to communicate effectively and regularly with internal and external stakeholders.
• Ability to move throughout healthcare or practice environments as needed and occasionally lift or move items weighing up to 15 pounds.