Marketing Platform Owner

We're looking for an experienced Platform Owner to join our Marketing Technology team on a permanent basis. You'll play a key role in owning and evolving a critical marketing technology platform, providing subject matter expertise, operational leadership and strategic direction to ensure the platform delivers value for colleagues, customers and the wider business.

You will be responsible for defining and delivering the platform roadmap, ensuring it aligns with the wider marketing technology strategy and business objectives. Working closely with teams across Marketing, Data, Technology, Digital and Customer Experience, you'll help prioritise enhancements, drive platform improvements and ensure effective integration with core systems and processes.

The role combines platform ownership, continuous improvement and change delivery. You'll ensure the platform operates effectively, remains compliant with relevant governance requirements and evolves to meet changing business needs. You'll also support the successful implementation and adoption of new capabilities, providing guidance, training and support to colleagues while promoting best practice across the organisation.

As the platform expert, you'll proactively identify opportunities to optimise performance, increase adoption and maximise value. You'll monitor platform health, resolve issues, define meaningful KPIs and work collaboratively with stakeholders to improve processes, controls and customer communications.

We're looking for someone with strong experience managing marketing technology platforms, a good understanding of platform architecture and software delivery practices, and a proven ability to translate business requirements into practical solutions. You'll be comfortable working with a wide range of stakeholders, influencing decisions and communicating complex concepts clearly, including at senior leadership level.

Customer outcomes remain at the heart of everything we do. You'll bring expertise in customer communications, data-driven marketing technologies and relevant regulatory requirements, including GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations), helping ensure our platforms support effective, compliant and customer-focused engagement.

This role does not have formal line management responsibility but does provide leadership within a matrix environment, supporting colleagues, driving collaboration and helping teams successfully adopt new capabilities and ways of working.

We are happy to consider flexible working approaches to help you perform at your best.

The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

As a Platform Owner, you'll be responsible for the strategic direction, performance and continuous improvement of a key Marketing Technology platform. You'll work closely with stakeholders across Marketing, Digital, Technology and Data teams to ensure the platform delivers against business objectives, supports customer engagement and provides a seamless experience for both colleagues and customers.

You'll define and manage the platform roadmap, balancing business priorities, technical requirements and user needs. Working with Product Owners, delivery teams and third-party partners, you'll prioritise enhancements, manage dependencies and ensure new capabilities are delivered effectively and provide measurable value to the organisation.

A key part of the role will be acting as the subject matter expert for the platform. You'll provide expert guidance on platform capabilities, best practices and opportunities for optimisation, helping stakeholders make informed decisions and maximise the value of the technology investment.

You'll collaborate with a wide range of teams to gather requirements, understand business challenges and translate these into practical solutions. Through strong stakeholder management and effective communication, you'll ensure alignment between business goals, customer needs and platform development priorities.

You'll also be responsible for monitoring platform performance, adoption and effectiveness. Using data, insights and user feedback, you'll identify opportunities for improvement, drive continuous optimisation and measure the impact of enhancements against agreed success measures.

Working closely with Technology teams and suppliers, you'll help ensure the platform remains secure, stable, compliant and fit for purpose. You'll support the successful implementation of new functionality, manage risks and issues, and ensure appropriate governance and controls are maintained.

Through proactive leadership, collaboration and continuous improvement, you'll play a key role in evolving Nationwide's Marketing Technology capability, enabling more effective customer communications, improved colleague experiences and better business outcomes.

About you

For this role, you will need:

• Proven experience owning, managing and operating a marketing communications technology platform in a complex business environment, including setting strategy and direction, operational support, issue resolution, release management, user support, and maintaining service performance and availability
• Proven ability to implement and maintain operational controls, governance and compliance requirements for marketing technology platforms
• Experience working with business stakeholders to gather and translate business requirements, using these to define a strategic roadmap and deliver platform enhancements
• Experience working with marketing communications teams to drive platform adoption, establish best practice, and build capability across cross-functional teams
• Experience leading technology change, upgrades or new capability implementations, with proven ability to define roadmaps, plan and deliver change through to successful user adoption
• Experience using monitoring tools, operational data and KPIs to identify issues, diagnose root causes, drive continuous improvement and measure platform performance, adoption and business value

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

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Interviews for this position are expected to take place from 16th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please let us know about any annual leave you have planned during the interview timeframe.