Marketing Representative

The Marketing Representative drives profitable growth through marketing activities in their assigned region. This position collaborates with current agency partners, assists with market research, develops agent business strategies, and identifies and recruits new qualified agencies to represent the company. This role monitors territory performance, supports the execution of sales and marketing initiatives, and identifies opportunities to improve business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build and deepen relationships with agency and company partners, through regular in-person visits, phone, and digital communication, with appropriate follow-up to reinforce key messages. A significant amount of time will be spent traveling to visit agents and participating in industry and company functions with overnight travel as needed.
• Develop and maintain expert knowledge on company personal lines products, underwriting appetite, and marketing strategies to effectively communicate these to agents. Provide training on company systems and processes.
• Establish sales plans, analyze performance, and implement effective plans to deliver profitable growth for assigned territory.
• Research marketing strategies and effectively communicate findings to all levels.
• Align marketing strategies with key corporate objectives through regular collaboration with company partners.
• Identify, recruit, and appoint new agents to enhance existing distribution channels.
• Facilitate efficient appointment scheduling, trip routing, and follow-up to agency meetings, while balancing assigned territory duties and attention to opportunities.
• Analyze sales, loss, and market trends to identify opportunities and recommend strategies supporting profitable growth.
• Evaluate agency relationships and performance and develop recommendations regarding agency actions.

ADDITIONAL DUTIES

This job description reflects the general duties considered necessary to describe the essential functions of the job and should not be considered a complete description of all the work requirements and expectations of the position. Tower Hill reserves the right to assign duties not listed herein as necessary to accomplish the goals of the organization.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION

Bachelor’s Degree in Marketing, Sales, Business Administration, or related field required.

Equivalent experience may substitute for minimum educational requirements. Equivalent experience may include four (4) years of relevant experience.

EXPERIENCE

Minimum of two (2) years of marketing, sales, agency relations, or related experience required.

CERTIFICATIONS

Chartered Property Casual Underwriter (CPCU) or Certified Insurance Counselor (CIC) preferred.

LICENSES

Valid Driver’s License required.

Property & Casualty Agent License preferred.