This is a remote position.
Rockstar is hiring a full-time Marketing & Social Media Virtual Assistant on behalf of a multi-location outpatient physical therapy practice looking to bring consistency and ownership back to their marketing after going without a dedicated marketing person for some time.
The core of this role is being the practice's steady marketing engine: owning social media across all channels, creating on-brand content in Canva, and keeping the WordPress website and blog section current and polished. Beyond that, the VA will support email campaigns, event and swag coordination, online review monitoring, and monthly performance reporting, and will also take on executive assistant tasks directed through the practice's Office Manager, things like inbox and calendar management, travel coordination, and document prep.
This role calls for someone who can take a task from start to finish with minimal hand-holding and strong attention to brand detail, previous marketing hires have struggled with inconsistent branding and spelling errors, and this practice needs someone who catches those things before they go out, not after.
About the Client
This multi-location outpatient physical therapy practice is built on high personal integrity, a well-trained and committed team, and evidence-based, patient-first care. They run on a Scaling Up operating model with clear functions, documented processes, and accountability to KPIs, and they're actively strengthening their systems as they grow.
The practice values proactive ownership, discretion, and someone who documents their own processes. They're rebuilding their admin and leadership structure after some recent transitions, and they want this hire to take real work off their plate rather than add oversight burden.
Key Responsibilities
Primary Responsibilities
- Own and manage all social media channels, posting consistently and following established brand guidelines
- Create on-brand content and visuals in Canva
- Maintain and update the WordPress website, including adding new therapists as they're hired
- Collect blogs from therapists, edit for readability, add images, and publish to the website
- Monitor online reviews and respond appropriately
Secondary Responsibilities
- Manage patient reactivation email campaigns through Second Door
- Coordinate marketing and referral-source events, including scheduling, food orders, and branded swag
- Support Google Ads/SEO coordination through the practice's website vendor
- Produce a monthly analytics report covering impressions, follower growth, and channel trends
- Support onboarding content uploads into the practice's LMS (Clinical Marketer) as time allows
Executive Assistant Support (directed through the Office Manager)
- Manage inbox and calendar triage-to-execution
- Handle scheduling, correspondence, and meeting prep
- Coordinate travel and conference logistics
- Support document formatting and file/drive organization
- Track follow-ups and flag items that need a decision
Tools & Systems
- Canva
- WordPress
- Second Door
- Google Workspace (Google Chat, Drive)
- Trello
- Weave
Requirements
- Prior marketing or social media management experience required
- Strong understanding of brand consistency and attention to detail, spelling and formatting errors are not acceptable
- Comfortable using AI tools to work efficiently across content creation and planning
- WordPress experience strongly preferred
- Self-directed with strong follow-through, comfortable taking ownership of a task without needing frequent check-ins
- Portfolio of previous marketing or content work required for review
Non-Negotiables
- HIPAA compliance and absolute discretion with patient and business information
- Reliable and responsive during agreed Central-time core business hours, proactive communication, no ghosting
- Strong ownership and follow-through, takes tasks to completion with minimal hand-holding and flags anything that needs a decision
Benefits
Competitive salary commensurate with experience.
Opportunities for professional development and growth.
Work in a dynamic and supportive team environment.
Make a meaningful impact by helping to build and strengthen families across the Globe