Marketing Specialist

Responsible for developing top-of-mind brand awareness in regional market using media, sponsorships, and industry engagement opportunities. Work hand in hand with sales team & business line managers, also will coordinate local marketing, manage effective use of budget spending, track community/regional spend and demonstrate ROI. Implements marketing programs by utilizing the best marketing mix of digital & traditional campaigns to accomplish marketing goals. Create communication platform with Incubation hubs, industry bodies, association & trade bodies to create the brand value. Propose new marketing programs to the team after considerate evaluation. Negotiate and lead all local sponsorships and partnerships. Manage local brand media spend, creative selection and asset delivery. Provides inputs on the ROI analysis of media investments. Stay apprised of and report on competitive efforts/offers in the local market. Create & execute marketing plan for Mouser to achieve an advantage over competitors. Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategy. Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products & campaigns. Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature. Supports presentations, campaign updates and act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence. Executes Mouser events, participate in joint event with suppliers. Cooperates in the organization of events and exhibitions in assigned regions and is responsible for in-time. Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as digital, offline, email, advertising social media, traditional media, etc. Strong ability and desire to do multi-tasking. Hands on Google analytics and research, excel sheet. Excellent organizational and time management skills Strong analytical and problem-solving skills. Requires a bachelor’s degree in a marketing or equivalent discipline. This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities.