Marketing Specialist

BCforward is currently seeking a highly motivated : Marketing Specialist– Remote

Job Title: Marketing Specialist

Location: 100% Remote - USA

Duration: 12 Months Contract

Position Overview

We are seeking a highly motivated Marketing Specialist to provide strategic marketing consultation and execution support across multiple business units. This role partners closely with Marketing Managers and Directors to develop, implement, and optimize marketing strategies that align with organizational goals and drive measurable results.

The ideal candidate will bring a balance of strategic thinking and hands-on execution, with experience across digital marketing, content development, campaign management, and analytics.

Key Responsibilities

• Partner with internal stakeholders to develop and execute comprehensive marketing plans
• Drive end-to-end execution of marketing initiatives including digital campaigns, content creation, advertising, and events
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations
• Support development and management of marketing collateral and content libraries
• Conduct competitive landscape analysis and identify opportunities for growth and improvement
• Manage multiple projects simultaneously through the full project lifecycle
• Collaborate cross-functionally in a fast-paced, team-oriented environment
• Build strong relationships with internal teams, leadership, and subject matter experts
• Ensure alignment of marketing strategies with business objectives

Required Skills & Qualifications

• Strong writing, editing, and content development skills
• Experience managing or contributing to content libraries
• Solid understanding of marketing strategies and campaign execution
• Strong critical thinking, problem-solving, and analytical skills
• Excellent communication and presentation abilities
• Proven project management skills with ability to handle multiple priorities
• Ability to work both independently and collaboratively
• High level of professionalism, adaptability, and attention to detail

Preferred Qualifications

• Experience with proposal development and RFP responses
• Familiarity with RFP content management tools (e.g., Responsive)
• Experience using Workfront or similar project management tools
• Healthcare marketing experience
• Exposure to marketing automation tools and data analytics
• Experience working with digital and advertising channels

Education & Experience

• Bachelor’s degree in Marketing, Business, Healthcare, Liberal Arts, or related field
• Minimum 3+ years of professional experience in marketing or a related field

Additional Information

• Ability to work in a fast-paced, evolving environment
• Strong interpersonal skills with the ability to influence and build trust
• Occasional travel may be required
• Flexibility to work evenings or weekends as needed