Marketing Specialist

Introduction

• Job Title: Marketing Specialist
• Schedule: Full-time, approximately 40 hours per week, Monday–Friday, 9:00 AM–5:00 PM Eastern Time
• Location: Remote – Colombia
• Time Zone: Eastern Time (ET)

Overview

Take ownership of marketing that drives real business growth.

Join a growing U.S.-based real estate brokerage that serves homebuyers, investors, and real estate professionals, including a specialized relocation market. The company is focused on building meaningful client relationships and growing through smart, results-driven marketing rather than rigid processes.

In this role, you'll own the company's digital marketing efforts—from paid advertising and email marketing to social media strategy and content distribution. This is an opportunity for someone who thrives on autonomy, enjoys taking initiative, and wants to be measured by the impact they create through lead generation and revenue growth.

Key Responsibilities

• Manage and optimize Meta Ads (Facebook and Instagram) campaigns across multiple ad variations.
• Set up conversion tracking and pixel retargeting to capture and re-engage website visitors.
• Build and manage email marketing campaigns in Go High Level, including developing new cold email campaigns.
• Own the social media strategy across Instagram, TikTok, LinkedIn, and YouTube, while increasing posting frequency.
• Repurpose existing video content by testing multiple hooks, identifying top-performing versions, and distributing content across channels.
• Coordinate content strategy and distribution with the dedicated video editor.
• Create and manage AI-generated video and voice clones using platforms such as HeyGen, Synthesia, or ElevenLabs to produce scalable, personalized content that reflects the company's brand voice and on-camera style.
• Organize and manage brand assets stored in Dropbox.
• Proactively recommend new marketing ideas and take full ownership of the company's marketing initiatives.

Must-Have Requirements

• 3–5 years of experience in paid advertising, marketing automation, and lead generation.
• Fluent, professional-level bilingual communication in English and Spanish.
• Working expertise with:
• Go High Level
• Meta Ads Manager
• Luxury Presence
• Instagram
• TikTok
• LinkedIn
• YouTube
• Proficiency using CapCut, Opus Clip, and Canva for content editing and repurposing.
• Practical experience using AI tools such as Claude and ChatGPT to improve workflows and create marketing assets.
• Comfortable using Google Workspace, Slack, and Dropbox.
• Self-starter who takes ownership, works independently, and reports on business results rather than task completion.

Nice-to-Have Requirements

• Experience with Stripe or similar payment platforms.
• Previous experience in real estate marketing.
• Experience building cold email campaigns from the ground up.

Why Join Us

This is an opportunity to become the driving force behind the marketing strategy of a growing real estate business where your ideas and execution will directly influence business growth. You'll have the freedom to take ownership, introduce new initiatives, and work in an environment that values impact over micromanagement.

If you're someone who enjoys wearing multiple marketing hats, thrives in a fast-moving environment, and wants your work to make a measurable difference, we'd love to hear from you.