Marketing Specialist (B2B Acquisition&Performance)

Salary: Negotiable

Location: Vietnam, remote

- Plan, launch and optimise paid campaigns on Google Ads (Search, Performance Max, YouTube) and Meta (Facebook and Instagram), and LinkedIn Ads where they make sense.

- Own lead acquisition targets: cost per lead, cost per qualified lead and consultation bookings, with weekly optimisation and clear budget control.

- Set up and maintain tracking end to end: Meta Pixel and Conversions API, Google tag and Google Tag Manager, GA4 conversion events, enhanced conversions, UTM standards and offline conversion imports.

- 4+ years in B2B lead generation or customer acquisition, with results you can show

- Good written and spoken English. You must explain results and plans clearly to the CEO and the Australian team.

- Experience marketing to agriculture, industrial, manufacturing or other long-sales-cycle B2B buyers.

2 rounds