Marketing Specialist – Brand, Social Media & Retail Marketing

We're hiring a Marketing Specialist at YoGo Loco. 100% remote.

We want a creative, hands-on marketer with a strong generalist background. Someone ready to take ownership from day one and grow with the company.

About us

YoGo Loco does frozen yogurt differently. It's self-service and fully customizable: customers build their own cup, mixing whatever flavors, toppings and sauces they like. It's meant to be fun.

We're a young brand and we're growing fast. Three shops so far, in Málaga, Granada and Barcelona, and ambitious plans to expand internationally. Now we need talented people who want to grow with us and help take YoGo Loco into its next stage.

See what we do at www.yogoloco.es, and follow us on Instagram at @yogo.loco.

Your mission

Grow the YoGo Loco brand.

Marketing will be yours, from strategy to execution. You decide on the campaigns and initiatives, then you carry them out. You create the content, coordinate suppliers and make sure the brand looks and sounds the same everywhere people come across it.

We want someone who enjoys thinking long term, but is just as happy doing the hands-on work and getting things done.

What you'll do

• Propose our marketing strategy and develop it, in line with our commercial and expansion goals

• Set our social media strategy and run it, mainly on Instagram and TikTok: content calendars, creating and publishing content, tracking performance

• Create and coordinate brand content, yourself or with external partners: photos, video, reels, stories, creative assets and graphics

• Run our influencer and creator strategy. Find the right profiles, negotiate with them and follow up on every collaboration

• Plan and coordinate campaigns, promotions, events and activations, for new store openings and for our existing shops

• Look after retail and trade marketing in the shops: signage, digital screens, vinyl graphics, promotional materials and everything else we use to communicate in store

• Find and coordinate external marketing suppliers, keeping budgets, timings and quality under control

• Keep the website up to date and the brand image consistent on every channel

What we're looking for

• At least 4 years in marketing, ideally in retail, restaurants, F&B, hospitality, leisure, lifestyle or B2C brands

• A hands-on generalist who can run projects end to end and is as good at strategy as at execution

• Flexible about traveling to our shops to help create content

• Experience with Instagram, TikTok, content creation, influencer marketing, promotions and brand communication

• A strong visual eye. You can edit photos, video and graphics yourself in Canva, Adobe Creative Suite, CapCut or similar, or you know how to coordinate specialist partners well

• Creative, proactive, organized and autonomous. You find solutions, and you can juggle several projects and suppliers at once

• You think commercially and care about results

• Advanced professional English. This is ESSENTIAL: part of the recruitment process will be in English, so we can check you have the level the role needs

• Professional ambition. You want to take on more responsibility in marketing step by step and grow with the company

What we offer

• 100% remote

• A fast-growing brand with expansion plans in Spain and abroad

• A lot of autonomy and real influence over the brand's strategy and development

• A direct role in building and developing YoGo Loco's marketing function

• Plenty of variety: social media, influencers, advertising, store openings, events, promotions, content and retail marketing

• Direct contact with the management team, and you'll be involved in the key decisions about how we grow

• Real career development, with the chance to move up to Marketing Manager in the short to medium term, depending on your performance and the company's growth

• A competitive salary based on your experience and profile

Long story short: we want someone creative and commercially minded, with strong brand vision, who makes things happen. Someone who wants to take ownership, grow professionally and help build an ambitious brand.

If that's you, we want to hear from you!