Marketing Specialist ( Digital Marketing)

Job Description This is a remote position. JOB DESCRIPTION Position: Marketing Specialist – Digital Growth & Lead Generation Department: Marketing Location: India Salary Range: ₹12–15 LPA Job Summary We are seeking a highly analytical, KPI-driven Marketing Specialist to lead our digital marketing, lead generation, SEO, content marketing, and brand growth initiatives. The ideal candidate will be responsible for developing and executing marketing strategies that directly contribute to business growth, revenue generation, website performance, and brand visibility. This role requires a results-oriented professional with proven experience in digital marketing, SEO, LinkedIn growth, technical content creation, campaign management, marketing analytics, and lead generation. Performance will be measured against clearly defined KPIs related to lead generation, conversion rates, website traffic, social media growth, marketing ROI, and revenue contribution. Key Responsibilities 1. Marketing Strategy & Performance Management • Develop and execute annual and quarterly marketing strategies aligned with business objectives. • Establish, monitor, and achieve defined marketing KPIs and measurable performance targets. • Measure marketing ROI and campaign effectiveness across all channels. • Prepare monthly KPI dashboards and management reports. • Utilize data-driven insights to support business decisions and marketing investments. • Track opportunity generation metrics and marketing contribution to revenue growth. 2. Lead Generation & Business Development Support • Own and drive qualified lead generation initiatives across digital channels. • Develop LinkedIn lead generation campaigns targeting decision-makers and industry stakeholders. • Execute email marketing campaigns and lead nurturing programs. • Manage digital advertising campaigns to generate qualified opportunities. • Coordinate closely with Business Development teams to improve lead conversion rates. • Monitor and optimize marketing-generated pipeline performance. 3. SEO & Website Performance Ownership • Develop and execute SEO strategies to improve search visibility and rankings. • Conduct keyword research and competitor SEO analysis. • Perform technical SEO audits and implement optimization recommendations. • Manage Google Analytics and Google Search Console reporting. • Improve organic traffic, website rankings, and conversion rates. • Optimize landing pages, website metadata, and user experience. • Monitor website performance metrics including traffic, inquiries, engagement, bounce rates, and session duration. 4. LinkedIn & Social Media Growth • Develop and implement LinkedIn growth strategies for corporate and executive branding. • Manage senior leadership profiles and thought leadership campaigns. • Drive audience growth, engagement, and brand visibility across social platforms. • Track social media KPIs and audience growth analytics. • Create and execute content calendars aligned with business objectives. • Monitor and improve engagement rates and lead generation performance from social channels. 5. Technical Content Marketing • Create high-quality technical articles, blogs, white papers, case studies, and project success stories. • Develop industry-focused thought leadership content. • Prepare press releases and corporate communications. • Create content strategies focused on lead generation and customer engagement. • Ensure consistency of brand messaging across all marketing materials. 6. Campaign Performance Management • Plan and execute integrated marketing campaigns across digital channels. • Monitor campaign KPIs and performance benchmarks. • Conduct campaign ROI analysis and optimization. • Implement continuous improvement initiatives based on performance data. • Provide recommendations for improving campaign effectiveness and conversion rates. 7. Market Intelligence & Strategic Reporting • Conduct market research and competitor analysis. • Monitor industry trends, customer needs, and emerging opportunities. • Prepare formal market intelligence reports for management. • Provide strategic recommendations to support business growth. • Identify new market segments and business opportunities. 8. Events & Webinar Marketing • Plan and support webinars, conferences, exhibitions, and promotional events. • Manage event marketing campaigns and attendee engagement. • Generate qualified leads from event participation. • Measure event ROI and post-event conversion performance. Required Qualifications • Bachelor's Degree in Marketing, Business Administration, Communications, or related field. • 4–6 years of experience in digital marketing, performance marketing, growth marketing, or lead generation roles. • Proven experience in B2B lead generation and digital campaign management. • Strong understanding of SEO, website analytics, content marketing, and marketing automation. • Experience managing LinkedIn business growth and executive branding initiatives. • Excellent analytical, reporting, and communication skills. • Ability to work independently and deliver measurable business outcomes. Technical Skills • SEO Strategy & Technical SEO • Google Analytics & Google Search Console • LinkedIn Marketing & Lead Generation • Email Marketing & Marketing Automation • Website Management & Landing Page Optimization • Digital Advertising Campaigns • Marketing ROI Analysis • Campaign Performance Reporting • CRM & Lead Tracking Systems • Content Marketing & Technical Writing • Social Media Management • Market Research & Competitor Analysis Key Competencies • Results-Oriented Mindset • Data-Driven Decision Making • Strategic Thinking • Commercial Acumen • Analytical & Problem-Solving Skills • Communication & Presentation Skills • Stakeholder Management • Innovation & Continuous Improvement Performance Expectations & Key KPIs Lead Generation • Generate 20–30 qualified leads per month. • Achieve lead-to-opportunity conversion rate of 10–15%. • Contribute to quarterly pipeline generation targets as defined by management. LinkedIn Growth • Increase LinkedIn followers by 30–50% annually. • Maintain engagement rate above 5%. • Publish 12–15 posts per month. • Generate a minimum of 5 qualified inquiries per month through LinkedIn activities. Website & SEO • Increase organic website traffic by 40–60% annually. • Achieve Top-10 rankings for targeted keywords. • Increase website inquiries by 25–30% annually. • Improve website engagement metrics including bounce rate and session duration. Content Marketing • Publish a minimum of:  2 Technical Articles per month  1 Case Study per month  1 Project Success Story per month  4–6 LinkedIn Thought Leadership Posts per month Reporting & Performance Management • Submit Monthly KPI Dashboard Reports. • Conduct Monthly Marketing Performance Reviews. • Present Quarterly Marketing Improvement and Growth Plans. • Demonstrate measurable contribution to lead generation, pipeline growth, and business development objectives.