Marketing Specialist (full-time/remote)

What awaits you

As a Marketing Specialist at PushBased, you'll shape how the company's expertise reaches the right audiences, across the right channels, in the right way. You'll have real ownership over your work and genuine input into how the function develops as the company grows.

Shape the channel presence: develop and execute a content and channel strategy across Linkedin, X, Bluesky, Facebook, and Instagram that showcases our expertise and presence in the developer ecosystem.

• Build expert-driven content: work directly with engineers and consultants to pull their expertise into articles, posts, and social content that earns attention from the right audience
• Bring it to life visually: design is a core part of this role. You'll work hands-on in Figma to produce graphics, templates, and visual assets across channels.
• Web and landing pages: collaborate with the web developer and GTM Lead to keep pages up to date, support new landing page launches, and ensure content is structured for both conversion and search
• Drive SEO: own keyword research, on-page optimisation, and meta strategy across the website and new service pages as they launch
• Run campaigns together with GTM: collaborate with the Go-To Market Lead to set up, run, and track paid social campaigns across Linkedin and X, with a clear focus on generating qualified inbound interest
• Turn events into content: transform what happens at PushBased's conferences, workshops, talks, and community events into posts and follow-up content that extends the reach of what the team is already doing
• Track and improve: own reporting across all marketing activity. Know what is working, understand why, and change what is not.

🔗Learn more about what it means to be a PushBased Expert -> push-based.io/career-what-we-offer

What you bring

We're looking for a driven Marketing Specialist who aligns with our values and brings the following:

Ownership and initiative:

• You push initiatives forward without waiting to be asked, and you see them through to
• the end
• You take responsibility for outcomes, not just tasks
• You bring ideas to the table and have the discipline to execute on them

Commercial thinking:

• You think about commercial outcomes, not just marketing metrics
• You understand how your work connects to pipeline and revenue, not just reach.
• You are able to work closely with technical people and pull out what matters without needing everything translated
• You have strong written communication skills in English

Marketing and campaign expertise:

• Solid B2B marketing experience with a track record in paid social
• You know how to build, run, and improve campaigns: targeting, copy, and iteration based on data
• Experience working with content that others produce: packaging it, scheduling it, and making sure it reaches the right people in the right format
• Comfortable managing presence across multiple channels without losing focus

Visual design:

• A genuine eye for design, with hands-on experience in Figma or similar tools
• Able to take a piece of content and turn it into something visually compelling, not just assemble a template
• Comfortable owning the visual side of campaigns and channel presence end to end

Team spirit:

• You are a natural team player who thrives in a flat, collaborative environment
• You genuinely care about the people you work with
• You communicate openly and follow through on what you commit to

Region:

You'll be joining a collaborative team based across Europe. To ensure smooth communication and teamwork, we're looking for candidates located within the EU Region or able to work comfortably within European time zones.

Why Join Us

• Flexibility: manage your own time. You decide when you work and when you are most productive.
• Competitive salary: based on your skill level and expectations.
• Work from anywhere: we are fully remote. Work anywhere in the EU across European time zones.
• Personal growth: we care about you and your goals. We are always learning, growing,and improving, and we expect the same from our team.
• Team spirit: you'll always be part of an agile team with flat hierarchies and great company events.
• Room to grow: in an ideal scenario, we see this role progressing into a Lead position as the marketing function matures.