Marketing Specialist (Job ID: BYRTIA1)

✨ IMPORTANT – WATCH THIS QUICK LOOM VIDEO ON HOW TO GET HIRED: 📽️ https://www.loom.com/share/345f776084e642ba99c24aabe40a67a0 🇬🇧 C1 ENGLISH LEVEL IS REQUIRED. The selected candidate will be speaking strictly in English during their entire shift. 🎤 PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH Job Details JOB TITLE Marketing Specialist JOB ID BYRTIA1 INDUSTRY Medical LOCATION LATAM / South Africa / PH if needed JOB STATUS Part Time (to full time) WORK SCHEDULE Monday to Friday, availability during EST business hours SALARY $8 - $11 per hour TARGET START DATE ASAP ROLE OVERVIEW About the Client: The Client is a growing psychological therapy and testing practice. We specialize in providing high-quality therapy and diagnostic testing (e.g., for first responders and police candidates). We are currently at a pivotal growth phase and are looking for a proactive, tech-savvy marketing professional to help us overcome our current financial bottleneck and scale our team of clinicians. About the Role: Our Client is seeking a high-energy Marketing Specialist (Virtual Assistant). This is not a passive task-taking role; they need a strategic thinker who understands the American healthcare landscape and can proactively drive lead generation. You will be responsible for translating the clinical expertise of the Client into a digital presence that attracts the "right fit" clients—specifically those seeking therapy and testing rather than medication management. Key Responsibilities Digital Marketing Strategy: Develop and execute comprehensive marketing strategies aimed at first responder agencies and healthcare professionals. Content Creation: Craft compelling content including blog posts, newsletters, and social media updates that resonate with our target audience. SEO Management: Optimize website content for search engines to enhance visibility for relevant keywords related to mental health services for first responders. Social Media Engagement: Manage social media platforms, creating engaging posts that drive awareness and interaction among followers. Analytics and Reporting: Analyze marketing performance metrics to assess the effectiveness of campaigns and suggest improvements. Audience Segmentation: Identify and segment target audiences to tailor messaging specifically for different groups, including agencies and individual first responders. Networking and Outreach : Develop relationships with potential referral sources, including healthcare providers and first responder agencies, to expand our reach. Collaboration: Work closely with our team to align marketing efforts with overall practice goals and client needs. Qualifications & Skills Experience: Minimum 2+ years of experience marketing for American-based companies (Healthcare or Service Industry preferred). Technical Savvy: Current with modern marketing technologies and social media algorithms; ability to use AI tools to optimize workflow (but not rely on them for core creativity). Communication: Exceptional written and verbal English skills. While primarily a creative role, you must be comfortable making occasional outbound "warm" contacts to build referral relationships. Mindset: A "shark" mentality—proactive, aggressive in pursuing visibility, and capable of working without constant micromanagement. Education: Bachelor’s degree in Marketing, Communications, or a related field is highly preferred. Monitoring Tools: Open to using monitoring tools like Hubstaff.