Marketing Specialist, Performance Marketing

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.

The Performance Marketing Specialist drives new processes, initiates new programs, establishes and operationalizes best practices, and runs operational excellence programs on Rite-Hite's Performance Marketing team.

You’ll run Asana project management plays, establish new efficiencies, systems and standards for AI-assisted desk research and research storage, while supporting best practices for the emerging Rite-Hite Customer Experience (CX) program. Our Performance Marketing Specialist will also establish optimal processes to deepen our marketing analytics practice, focused on performance reporting.

This highly collaborative hybrid position will be onsite at our Milwaukee office 3 days/week, and reports to our Director, Performance Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Operational Excellence — Execution:

• Executes against the operational standards, scope, and charter defined by the Specialist – Website Experience & Operational Excellence; consistently applies those standards across day-to-day work and flags gaps or exceptions for resolution.
• Serves as a day-to-day administrator of core marketing operations infrastructure in Asana, maintaining data hygiene, routing requests, and keeping shared views and dashboards current.
• Produces operational reporting on cycle time, throughput, adoption, and quality for the marketing function; surfaces trends and improvement opportunities on a recurring cadence.
• Supports rollout and training on new SOPs, tools, and templates, building and maintaining quick-reference documentation, short training assets, and other adoption enablers.
• Identifies friction points in existing workflows and brings forward specific, well-formed recommendations for process improvement rather than open-ended asks.
• Contributes to the responsible evaluation and integration of AI-assisted tools that enhance workflow efficiency, standardization, and team capacity.

Research Systems, Storage & Access:

• Partners with team members to develop systems, standards and tools for AI-based desk research.
• Build and maintains a central home for research content, raw data, and completed insights (including taxonomy, access, versioning, and retention standards) so that findings are searchable, discoverable and reusable across an enterprise team.
• Monitors the health and adoption of the research systems and recommends improvements as team needs and available tooling evolve.

Customer Experience (CX) Program — Process Enablement:

• Partners with team members to establish foundational processes and best practices for the emerging Rite-Hite CX program.
• Supports the operational build-out of core customer feedback mechanisms.
• Helps codify SOPs, playbooks, and quick-reference materials for the CX program so that processes are repeatable, teachable, and durable as the program scales.
• Contributes to the operational governance of CX data, reporting cadences, and action tracking in partnership with the Research & CX team.

Performance Reporting — Process Enablement Marketing Analytics:

• Establishes onboarding processes, standard operating procedures, and best practices to support a burgeoning marketing analytics practice.
• Documents recurring performance reporting workflows – including data sources, tools, review checkpoints, cadences, and distribution paths – creating a clear, repeatable operating model.
• Helps codify standards for report templates, metric definitions, data hygiene, and quality checks to ensure consistency and comparability across reporting outputs.
• Builds quick-reference documentation and light training assets and refines those materials as the reporting function matures.

EDUCATION and EXPERIENCE

• Bachelor's degree in Marketing, Business, Operations, or a related field required.
• 2-5 years of related experience in marketing operations, marketing coordination, project management, or a combination thereof.
• Demonstrated experience with project and workflow management platforms (Asana preferred; Monday, Jira, or comparable acceptable).
• Working knowledge of AI-assisted productivity and research tools, and sound judgment in evaluating outputs.
• B2B marketing environment experience preferred.
• Prior exposure to a customer experience program, insights function, or research operations preferred.

KNOWLEDGE / SKILL REQUIREMENTS

The ideal candidate will demonstrate:

• Strong operational discipline: consistently executes against defined standards, keeps shared systems accurate and current, and closes loops without prompting.
• Comfort exercising judgment within defined procedures; recognizes when to escalate versus when to modify processes and methods to solve moderate-scope, varied problems.
• Proficiency with AI-enabled tools for productivity, desk research, and synthesis, and sound judgment in reviewing and citing outputs.
• Proven ability to work from a brief that outlines a problem statement, conduct research, and build a set of potential solutions for leadership to evaluate.
• Ability to build clear documentation, quick-reference materials, and light training assets that drive adoption of standards and tools across the team.
• Excellent written and verbal communication skills.
• Ability to build cross-functional trust and influence adoption of standards and processes across peers without direct authority.
• Skilled at planning, organizing, and prioritizing work across concurrent workstreams to meet commitments.

What We Offer

At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:

• Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.

• Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.

• Time for You: Paid holidays, vacation time, and personal/sick days each year.

Join us and build a career where you’re supported – at work and beyond.

Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.

About Us

Rite-Hite is a world leader in the manufacture, sale, and service of loading dock equipment, industrial doors, safety barriers, HVLS fans, industrial curtain walls, and more - all designed to improve safety, security, productivity, energy savings, and environmental control. Watch Rite-Hite's Always Looking Ahead video below to learn more.