Únete a nuestro Equipo como:
Marketing Sr Director
En Kushki, nos enorgullece ser líderes en la industria de pagos, impulsando el cambio y la innovación a través de soluciones que transforman los comercios. Nuestro compromiso con la excelencia y la creatividad nos ha llevado a la vanguardia de nuestro campo, y buscamos constantemente talentos apasionados que deseen hacer una diferencia real en el mundo.
Para conocer las noticias más recientes puedes visitar nuestro blog:
https://www.kushkipagos.com/blog
o nuestra pagina:
https://www.kushkipagos.com/
Propósito del rol:
The Senior Marketing Director will be responsible for leading Kushki's regional marketing strategy across Latin America, driving brand positioning, demand generation, and business growth through innovative, data-driven, and AI-powered marketing strategies.
The mission of this role is to position Kushki as a leading player in the digital payments ecosystem by strengthening the company's value proposition and developing marketing initiatives that leverage Generative AI, automation, and advanced analytics to optimize customer experiences, personalize interactions, accelerate decision-making, and maximize campaign performance.
This leader will also drive the transformation of the Marketing organization toward an AI-First operating model, promoting the responsible adoption of emerging technologies, fostering a culture of continuous innovation, and building capabilities that increase productivity, operational efficiency, and business value.
Funciones Clave:
Regional Strategy
Define and lead Kushki's regional marketing strategy for Latin America, aligned with business objectives and growth priorities.
Integrate Artificial Intelligence, advanced analytics, and automation capabilities to strengthen decision-making and maximize the impact of marketing initiatives.
Ensure strong alignment across Marketing, Product, Sales, and other strategic business areas to accelerate growth.
Brand Positioning
Strengthen Kushki's positioning as a leading innovator in digital payment solutions across Latin America.
Ensure consistency of the company's value proposition, brand identity, and messaging across all markets and channels.
Lead AI-powered communication and content strategies to enhance brand relevance and personalization.
Demand Generation & Customer Experience
Design and execute demand generation strategies targeting merchants, fintechs, and strategic partners.
Leverage Artificial Intelligence to optimize audience segmentation, personalization, campaign automation, and overall marketing performance.
Partner closely with Sales teams to strengthen lead generation, qualification, and conversion.
Innovation, Transformation & Analytics
Lead the implementation of Generative AI technologies, marketing automation, and advanced marketing tools to improve productivity and operational efficiency.
Foster a culture of experimentation, continuous learning, and data-driven innovation.
Define and monitor key performance indicators (KPIs) related to brand positioning, demand generation, campaign effectiveness, productivity, Customer Acquisition Cost (CAC), Return on Investment (ROI), AI adoption, and overall business impact.
Regional Leadership
Lead and develop high-performing regional Marketing teams, fostering a collaborative, innovative, and results-oriented culture.
Build organizational capabilities in AI-powered marketing through continuous learning and the adoption of emerging technologies and methodologies.
Serve as a strategic leader in transforming the Marketing organization into a data-driven, automation-enabled, AI-first function.
Requerimientos:
+8 años de experiencia en roles de marketing estratégico, go-to-market o desarrollo de negocio, idealmente en fintechs, adquirentes, emisores, o empresas de tecnología financiera.
Experiencia liderando estrategias de GTM y marketing regionales en LATAM.
Experiencia en pagos digitales (card present y card not present), incluyendo POS, e-commerce, wallets, tokenización y prevención de fraude.
Dominio de metodologías de GTM y marketing estratégico (lanzamiento, expansión y crecimiento de mercados).
Conocimiento de
martech stack
(CRM, marketing automation, analytics).
Inglés avanzado indispensable.
¿Por qué unirte a nuestro equipo?
Tendrás la oportunidad de trabajar en un entorno dinámico y colaborativo donde tu voz será escuchada.
Podrás crecer profesionalmente y desarrollar tu carrera en un sector en crecimiento.
Contribuirás directamente a nuestro impacto positivo en la industria de pagos.
En Kushki pensamos en ti y en tu bienestar. Creemos que lo más valioso de la organización son las personas, y por eso te ofrecemos:
Trabajo híbrido
Acceso a plataformas de capacitación y entrenamiento constante
Días de recarga de vacaciones
El día de tu cumpleaños libre
Flexibilidad en tu lugar de trabajo
Una plataforma de bienestar
Convenios con universidades e institutos en la región, para que continues con tu formación profesional
Beneficios monetarios adicionales
Únete a nosotros en este emocionante viaje y haz la diferencia con Kushki. ¡Esperamos recibir tu aplicación!
***************
Kushki se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Abrazamos la diversidad y la inclusión. Nuestras decisiones de empleo se toman sin discriminar por nacionalidad, raza, etnia, religión, género, orientación sexual, identidad o expresión de género, estado civil, color, discapacidad o cualquier otra característica protegida por la ley.
***************
Kushki prides himself on being an equal opportunity employee. We embrace diversity and inclusion. Our employment decisions are made without discrimination based on national origin, race, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, color, disability, or any other characteristic protected by law.
***************