Marketing Tech Strategy Manager

We're looking for a Marketing Tech Strategy Manager to play a key role in shaping the future of our marketing technology capabilities. This role sits at the intersection of Marketing, Technology, Data and Change, ensuring our marketing technology estate supports both current business priorities and long-term strategic ambition.

You will be responsible for defining and driving the marketing technology roadmap, identifying opportunities to enhance capabilities, improve customer engagement and deliver measurable business value. Working closely with stakeholders across the organisation, you'll help translate strategic objectives into practical solutions, ensuring new technologies, processes and ways of working are successfully embedded.

The role combines strategy, transformation and governance, requiring someone who can navigate complex environments, influence senior stakeholders and drive change across multiple teams. You'll help ensure the business is ready to adopt new capabilities, establish effective governance and risk controls, and use data and insight to measure success and inform future priorities.

This is an excellent opportunity for someone with experience in marketing technology, digital transformation or business change who enjoys solving complex problems, building strong relationships and driving improvements that deliver better outcomes for both customers and the business.

The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

As a Marketing Tech Strategy Manager, you'll lead the development and evolution of our marketing technology strategy, ensuring our capabilities, platforms and operating model support both current business priorities and future growth ambitions.

You'll work closely with teams across Marketing, Digital, Data and Technology to understand business needs, identify opportunities for improvement and shape the roadmap for our marketing technology estate. By balancing strategic thinking with practical delivery, you'll help ensure investments in technology drive measurable value for customers and the business.

A key part of the role will be leading transformation and change initiatives, supporting the introduction of new capabilities and ensuring successful adoption across the organisation. You'll collaborate with a wide range of stakeholders to define requirements, manage dependencies and help teams embrace new ways of working.

You'll provide governance and oversight across marketing technology initiatives, helping to identify and manage risks, establish effective controls and ensure delivery remains aligned to strategic objectives. You'll also use data and performance measures to assess outcomes, evaluate return on investment and inform future priorities.

As a subject matter expert, you'll build strong relationships across the business, influencing decision-making and providing guidance on marketing technology trends, capabilities and best practices. Through collaboration, strategic planning and continuous improvement, you'll help create a marketing technology ecosystem that enables exceptional customer experiences and supports Nationwide's long-term ambitions.

About you

For this role, you will need:

• Significant experience developing and delivering complex marketing communications technology or capability strategies and roadmaps, with a proven ability to align long-term investment and transformation priorities to business objectives

• Strong storytelling, communication and influencing skills, with experience translating complex information into compelling narratives that engage stakeholders and drive decision-making

• Proven ability to use data, insight and performance measures to shape strategic direction, evaluate outcomes and demonstrate business value and return on investment

• Experience leading business or marketing communications technology transformation programmes, including planning, prioritisation, implementation and delivery of multiple interdependent initiatives

• Experience establishing and applying governance, risk and control frameworks for change delivery, ensuring transformation is delivered in a compliant, controlled and scalable manner

• A track record of using AI tools, technologies or capabilities within a Marketing Technology environment to drive defined business or customer outcomes.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Interviews for this position are expected to take place from 16th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please let us know about any annual leave you have planned during the interview timeframe.