Marketplace Ads Specialist

We are a leading digital marketing agency in Singapore and an official Amazon Advertising Partner. We manage marketplace advertising across Amazon, Shopee, and Lazada for brands across Southeast Asia, helping clients maximise visibility, traffic, and sales on the region's top e-commerce platforms. As we scale our marketplace offering, we are looking for experienced Marketplace Ads Specialists to join our growing remote team.

Role Overview:

We are seeking independent, results-driven Marketplace Ads Specialists with a minimum of 2-3 years of hands-on experience managing paid advertising across one or more of the major SEA marketplaces - Amazon, Shopee, and/or Lazada. You will be responsible for end-to-end management of marketplace ad accounts, from campaign setup and strategy through to optimisation and performance reporting.

As the key point of contact (POC) for your assigned client accounts, you will champion all aspects of marketplace advertising, working autonomously to drive measurable results. Exposure to Google Ads and Meta Ads may also arise depending on client opportunities.

Key Responsibilities:

• Be the account lead and consultant for a portfolio of client accounts across marketplace advertising platforms (Amazon, Shopee, Lazada).
• Plan, launch, and manage Sponsored Ads, PPC, and platform-native ad formats across Amazon, Shopee Ads, and Lazada Sponsored Solutions.
• Optimise campaigns for key marketplace metrics including ACoS, ROAS, CTR, CVR, and overall sales performance.
• Conduct keyword research, bid strategy, and audience or product targeting tailored to each platform algorithm and shopper behaviour.
• Manage product listing quality in collaboration with clients - including titles, images, A+ content, and store pages where relevant - to maximise ad effectiveness.
• Create regular performance reports with clear data-driven insights, actionable recommendations, and platform-specific commentary.
• Use performance data and platform analytics to drive strategic campaign decisions and continuous optimisation cycles.
• Communicate directly with clients, providing campaign updates, performance context, and recommendations clearly and in a timely manner.
• Stay current with marketplace platform updates, algorithm changes, seller policies, and regional best practices across Amazon, Shopee, and Lazada.
• Collaborate with the Ad Performance team on strategy, media planning, forecasts, and multi-channel optimisation when Google, Meta, or TikTok campaigns are in scope.
• Identify, evaluate, and act on opportunities to improve campaign effectiveness, platform health scores, and overall quality of service.
• Proactively surface growth opportunities - new ad formats, promotional events (9.9, 11.11, 12.12), budget scaling recommendations - to improve client commercial outcomes.
• Identify opportunities for renewals, upsells, and cross-sells across the FPD service portfolio.

Requirements:

• 2-3+ years of hands-on experience managing paid advertising on at least one major marketplace platform (Amazon, Shopee, and/or Lazada), with a strong preference for multi-platform experience.
• Proven track record delivering performance results - ACoS, ROAS, sales growth, or seller ranking improvements.
• Strong account management skills - able to communicate effectively with clients, manage expectations, and work independently in a remote setting.
• Working knowledge of one or more platform backends: Amazon Seller Central / Vendor Central, Shopee Seller Centre, or Lazada Seller Centre.
• Solid understanding of marketplace fundamentals: listing optimisation, Buy Box mechanics, platform SEO, and promotional event strategy.
• Proficiency in Excel / Google Sheets for campaign analysis, budget tracking, and reporting.
• Strong analytical mindset with high attention to detail and data accuracy.
• Ability to work autonomously in a remote setup, managing multiple client accounts simultaneously and meeting deadlines without close supervision.
• Foundation experience in Google Ads or Meta Ads is a plus.

Preferred Skills:

• Experience running ads across more than one marketplace platform (e.g. Amazon AND Shopee / Lazada) is strongly preferred.
• Familiarity with third-party marketplace tools such as Helium 10, Jungle Scout, Perpetua, or Lazada / Shopee analytics dashboards.
• Experience managing high-volume promotional campaigns during peak SEA retail events (9.9, 11.11, 12.12, Ramadan, Harborland).
• Understanding of cross-marketplace strategy - adapting content, bidding, and budget allocation for platform-specific shopper behaviour.
• Broad understanding of the Southeast Asian e-commerce and retail landscape.