MarTech Developer & Webmaster

MarTech Developer & Webmaster Who We Are: Our company has a vision to change people’s mood for the better . And our mission is to be a fast moving, highly efficient, tech services company that engages people, partners & players and gives them great experiences. We work with a range of global client brands - are we are in “scale up” mode, hiring the best and most highly motivated, fast working, bureaucracy hating, “I want to win but I’m not afraid to fail…”, team players. We provide B2B support services to multiple technology and gaming partners, we believe in the free market, and want to hear from the best of the best. Role Overview As a MarTech Developer & Webmaster , you will sit at the intersection of marketing strategy, front-end engineering, and systems administration. You will be responsible for the technical health of our web properties and the seamless integration of our marketing stack to drive player acquisition and retention in the fast-paced iGaming industry. You aren't just managing platforms; you are building the tracking scripts, managing the DNS, deploying A/B tests, and ensuring our data layer communicates perfectly with GA4 and our CRM. You will act as the primary technical liaison between marketing, data, and development teams. Key Responsibilities 1. Front-End Development Site Optimization: Execute front-end changes (HTML/CSS/JS) to improve UI/UX, landing page performance, and Core Web Vitals. Dynamic Content: Implement dynamic segmentation and personalization strategies directly within the front-end code. Create Landing pages: create end to end landing pages for different sources and affiliates. 2. Analytics & Tracking (GA4 Specialist) Tracking Implementation: Own the end-to-end setup of GA4 via Google Tag Manager (GTM), including custom event tracking and enhanced measurement. Data Layer Management: Architect and maintain a robust dataLayer to ensure accurate reporting of player behavior, deposits, and registrations. Reporting: Leverage Google Analytics and Tableau/Power BI to provide actionable insights on campaign performance and funnel drop-offs. 3. Webmaster & Infrastructure Site Governance: Oversee the company’s CMS (WordPress, Webflow, etc.) and ensure site security, SSL compliance, and uptime. Technical SEO: Manage robots.txt, XML sitemaps, and redirects to ensure maximum crawlability and indexing. DNS & Security: Manage domain records and CNAMEs for third-party tools; implement Content Security Policies (CSP) to audit external marketing scripts. 4. MarTech Integration & Management Stack Ownership: Maintain the MarTech stack (CRM, CDP, ESP). Research and implement new tools to enhance the player journey. API & Webhooks: Build and maintain integrations between the website and external providers (e.g., Salesforce, Braze, or payment gateways). Liaison & POC: Represent MarTech needs in broader Dev sprints, ensuring marketing priorities are addressed in core system updates. 5. iGaming Compliance & Industry Focus Compliance: Ensure all tracking and marketing efforts comply with GDPR, CCPA, and iGaming-specific responsible gambling regulations. Industry Trends: Stay updated on iGaming tech trends, such as affiliate platform integrations and player loyalty tech. Qualifications and Skills Essential: Education: Bachelor’s degree in Computer Science, Marketing, Information Systems, or a related field. Experience: 3–5 years in a MarTech or Front-End role, preferably within iGaming. Development: Proficiency in Vanilla JavaScript (ES6+), HTML5, and CSS/Sass. Analytics: Mastery of Google Tag Manager and GA4 (Event-based model). Platforms: Proficiency with tools like Salesforce Marketing Cloud, HubSpot, or Braze. Regulatory: Deep understanding of GDPR/CCPA and cookie consent management. Desirable: Experience with Server-Side Tagging. Familiarity with SQL for querying marketing databases. Knowledge of iGaming affiliate tools (e.g., NetRefer, Income Access). Experience with Cloudflare for DNS and performance management. Personal Attributes: The "Hacker" Mindset: A problem-solver who can find technical workarounds to achieve marketing goals. Detail-Oriented: obsessed with data integrity; if a tag doesn't fire, you can't sleep. Agile: Comfortable in a high-pressure environment with rapid deployment cycles. About sixvalues About sixvalues Our vision is to elevate the mood of people everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences, transforming the world of betting and gaming technology. Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers. Department Marketing Operations Locations Georgia, Malta, Bulgaria, Cyprus, Poland Remote status Hybrid