Media Buyer

Company Description The Gym Doc is a growing organization focused on helping fitness businesses optimize their operations, marketing, and member experience. The company combines industry expertise with data-driven strategies to support gyms and fitness professionals in improving performance and revenue. The Gym Doc emphasizes collaborative partnerships, clear communication, and measurable results. Team members work in a flexible, remote environment with opportunities to contribute to impactful marketing initiatives and client success.

Role Description This is a full-time remote role for a Media Buyer at The Gym Doc. The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across digital channels such as social media, search, and display. Day-to-day tasks include developing media plans, setting budgets, managing bids, monitoring performance metrics, and adjusting campaigns to improve return on ad spend. The role involves collaborating with internal stakeholders to align media strategy with marketing goals, preparing performance reports, and identifying new opportunities for audience targeting and channel expansion. The Media Buyer will also stay current with platform updates, trends, and best practices in digital advertising to ensure campaigns remain competitive and effective.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills, including channel selection, budgeting, and audience targeting.
• Candidates should possess solid Media Buying experience with digital ad platforms, campaign setup, bid management, and optimization.
• Candidates should possess advanced Analytical Skills for interpreting performance data, tracking KPIs, and making data-informed decisions.
• Candidates should possess clear and professional Communication skills to collaborate with team members, present insights, and document strategies.
• Experience with major advertising platforms (e.g., Meta Ads, Google Ads) and familiarity with tracking tools and analytics dashboards.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines in a part-time schedule.
• Attention to detail, problem-solving mindset, and willingness to test and learn from new media approaches.
• Relevant education or training in marketing, advertising, business, or a related field is beneficial; prior experience in fitness or service-based industries is a plus.