Paid Search Media Buyer (Google)

Paid Search Media Buyer (Google) Function: Paid Search | Google Ads | E-Commerce Growth Responsibility: Execution of paid search campaigns across a diverse portfolio of D2C brands. Reports to: Paid Search Manager Location: Remote-first Type: Contractor or Freelance Compensation: £1500 - £2000 B2B Overview: We’re building something different at Launch With Us. Our focus is simple: driving real, measurable impact for brands on a high-growth journey—from £1–2M in revenue to £5M, £6M, £7M and beyond. This means having a direct influence on how the brands we represent operate, not just their advertising accounts. We’re trusted by founders to shape outcomes, challenge assumptions, and identify opportunities for growth. Success here is measured by results, not activity. We currently manage over £10M in annual paid media spend for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five and Aromatherapy. While we’re best known for our work across Meta and TikTok, Paid Search is a critical growth channel within our ecosystem, and we’re investing heavily in building world-class Google Ads capabilities across our client portfolio. As a Paid Search Media Buyer, you’ll be responsible for developing, managing and scaling Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen. You’ll work closely with Growth Strategists, Creative Strategists and founders to drive profitable customer acquisition and unlock new growth opportunities through search intent and demand capture. As part of one of the UK’s leading independent agency groups, we operate with speed, autonomy and a high level of ownership. There is no red tape—just fast decision-making and the ability to move quickly. We’re also deeply AI-forward in how we think and operate, constantly evolving how we drive performance, efficiency and insight for our brands. Progression here isn’t tied to time served—it’s driven by impact. If you’re delivering exceptional results, you’ll be recognised and advanced quickly. This is a place for people who want to take ownership, move fast and play a meaningful role in scaling ambitious consumer brands. The Role: We’re looking for an ambitious Paid Search Media Buyer who wants more than simply managing campaigns. You’ll be joining a high-performance team focused on scaling some of the UK’s most exciting consumer brands. You’ll have significant ownership over client performance and will play a key role in shaping acquisition strategy across Google Ads. This role is ideal for someone who combines strong technical platform expertise with commercial thinking and a genuine passion for growth. Google Ads Strategy & Execution Build, manage and optimise campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen. Conduct regular account audits and strategic reviews. Create testing roadmaps focused on scaling performance and improving efficiency. Identify opportunities to improve account structure, audience targeting, bidding strategies and budget allocation. Continuously optimise campaigns using platform data, attribution insights and commercial performance indicators. Ensure campaigns are aligned with agreed KPIs and growth objectives. Data, Measurement & Analysis. Analyse Google Ads, GA4, Shopify and attribution platform data to drive decision-making. Produce actionable insights and recommendations that influence client growth strategies. Monitor performance trends and proactively identify risks and opportunities. Ensure accurate tracking, attribution and reporting frameworks are maintained. Leverage AI tools and automation to improve workflow efficiency and campaign performance. Testing & Innovation Build structured experimentation frameworks across campaigns, audiences, creative assets and landing pages. Establish clear hypotheses, testing methodologies and success criteria. Document and communicate learnings across the wider team. Stay ahead of industry developments, platform updates and emerging acquisition opportunities. Operational Excellence Maintain exceptional account organisation, structure and hygiene. Ensure campaigns are launched accurately and efficiently. Manage multiple client accounts whilst maintaining consistently high standards. Contribute to process development and operational improvements as Launch With Us continues to scale. You’ll Thrive Here If You Have: 3+ years of experience managing Google Ads for e-commerce brands. Proven track record managing six and seven-figure annual advertising budgets. Strong expertise across Search, Shopping and Performance Max. Experience working within a performance marketing agency or high-growth DTC brand. Strong understanding of e-commerce metrics including CAC, MER, NC-ROAS, LTV and AOV. Familiarity with Shopify, Triple Whale, Northbeam and GA4. Experience using AI tools to enhance campaign management and operational efficiency. Excellent analytical and problem-solving skills. Strong written and verbal communication skills. Benefits as a Contractor: Performance-based rewards: Monthly team incentives and annual Christmas bonus. Recognition programme: Kudos system for dining, shopping, and lifestyle rewards. Structured career progression with transparent advancement criteria and annual reviews. Opportunities to shape agency strategy and contribute to leadership initiatives. Access to industry-leading tools, training, and AI-powered workflows. As part of our hiring process, we may also introduce your profile to other relevant opportunities through our HAYRA platform — a curated network of leading e-commerce brands. This is designed to increase your chances of finding the right role, without needing to apply multiple times. If you would prefer to be considered for this role only, you can let us know at any stage.”