Media Buyer & Ad Creative Specialist

Media Buyer & Ad Creative Specialist
Remote- Schedule: 7PM-3AM Beirut Time - Salary Range: $2500-$3000

Company Overview

It is a performance marketing partner for growth-minded local and franchise service brands. The company specializes in paid social and paid search, direct-response creative, and CRM-driven lead nurturing that turns clicks into qualified appointments and revenue. Teams move fast, test often, and bring data together with strong creative to deliver measurable outcomes for clients.

The culture values ownership, clarity, and continuous improvement. You’ll find proven playbooks, templates, and systems to help you perform at a high level—paired with the autonomy to think critically, solve problems, and make an impact. It’s a place where high standards meet real support and collaboration.

Mission

We’re hiring a Marketing Manager / Media Buyer to own client fulfillment end-to-end: from media buying and creative production to copywriting, offer development, and CRM automation. You’ll manage Meta Ads (and some Google Ads), build and optimize lead-gen campaigns, craft compelling creatives and copy, and set up smart automations in GoHighLevel/LeadConnector that turn leads into booked appointments and sales.

You’ll step into established frameworks, creatives, and CRM systems—so you won’t be building from scratch—but you will be expected to think like an owner, spot opportunities, and ship work with precision. If you love performance marketing, direct-response creative, and solving problems proactively in a fast-paced, supportive environment—you’ll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• Manage and optimize Meta Ads campaigns, with some Google Ads as needed
• Build, launch, monitor, and improve lead-generation campaigns for multiple clients
• Analyze CPL, CTR, link CTR, conversion rates, audience demographics, creative performance, and overall campaign health
• Create professional static ad graphics and marketing creatives
• Edit short-form video ads, UGC, testimonials, B-roll, captions, hooks, music, and basic audio
• Write direct-response ad copy, headlines, hooks, CTAs, SMS, email copy, and landing-page copy
• Develop and test offers, messaging angles, lead forms, and campaign strategies
• Manage GoHighLevel / LeadConnector CRM systems for clients
• Build and update pipelines, workflows, tags, custom fields, calendars, forms, and automations
• Create SMS and email nurture sequences, appointment reminders, no-show follow-ups, no-sale follow-ups, reactivation campaigns, and internal notifications
• QA and test campaigns and automations before launch to ensure everything functions correctly
• Monitor client accounts regularly and proactively identify opportunities for improvement
• Troubleshoot issues independently and propose actionable solutions
• Maintain strong quality control across ads, creatives, copy, CRM systems, and deliverables
• Use AI tools to improve efficiency, research, copywriting, creative development, and analysis
• Eventually manage assigned client accounts end-to-end from creative → copy → campaign setup → CRM → launch → optimization

Qualifications

• Years of Experience: 3+ years of hands-on performance marketing; agency experience managing multiple client accounts preferred
• CRM Tool: GoHighLevel / LeadConnector
• Softwares: Meta Ads Manager, Google Ads, GoHighLevel/LeadConnector, design tools (e.g., Canva/Adobe), video editing tools (e.g., CapCut/Premiere), spreadsheets/analytics tools, AI tools (e.g., ChatGPT)
• Industry Knowledge Required: Direct-response marketing and paid social lead generation; familiarity with local service businesses, fitness/wellness, and franchises is a plus.

Skills & Competencies

• Excellent written and spoken English; clear client-facing communication
• Strong direct-response copywriting and creative judgment
• Analytical mindset with the ability to diagnose underperformance and optimize quickly
• High attention to detail and rigorous quality control
• Proactive problem solving and ownership mentality; works independently without step-by-step direction
• Strong organization and time management across multiple accounts and deadlines
• Comfortable testing offers, angles, creatives, and messaging with a data-driven approach
• Solid understanding of budgets, audiences, optimization, attribution, and lead generation

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Ability to work within Meta Ads Manager, Google Ads, and GoHighLevel/LeadConnector
• Access to basic design and video editing tools suitable for ad creative production

Position Description

• Working Hours: 8 hours, from 7 PM till 3 AM Beirut Time (GMT+3)
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): Flexible
• Salary Range:$2500-$3000