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Location: Remote – United StatesOpportunityWe are seeking a data-driven and detail-oriented Media Optimization Analyst to join our Performance Marketing team. This role will be primarily responsible for managing and optimizing experiments, analyzing media performance across channels, and delivering actionable insights to improve marketing ROI. The ideal candidate will have a strong analytical background, experience with media mix modeling or experimentation platforms, and a passion for driving measurable impact.Key ResponsibilitiesLiftLab and Manual ExperimentationDesign, implement, and manage experiments across paid media channels using manual techniques and/or the Liftlab Platform.Collaborate with media teams to define test hypotheses, KPIs, and success metrics.Monitor experiment performance and ensure statistical rigor in results.Translate findings into actionable recommendations for media optimization.Media Performance AnalysisAnalyze media effectiveness across platforms including Meta, Google, TikTok, YouTube, Pinterest, Reddit, Hulu, audio, programmatic display, and traditional channels.Support media mix modeling efforts with LiftLab insights and experimental data.Identify opportunities for budget reallocation and performance improvement.Reporting & InsightsDevelop dashboards and reports to communicate test results and media performance.Present findings to cross-functional teams including brand, eCommerce, and retail.Maintain documentation of test learnings and contribute to a centralized knowledge base.Collaboration & StrategyPartner with analytics, media agencies, and internal stakeholders to align on testing roadmaps.Support strategic planning with data-backed insights from LiftLab and media analysis.Stay current on industry trends and emerging media platforms.
The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.
It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.