Meta Ads Media Buyer (Local Lead Gen)

Job Opening: Meta Ads Media Buyer (Local Lead Generation – Dental & Orthodontic)

*We’re only hiring Media buyers with +2 years of Local Lead Gen Experience. Please do not apply if you do not have this experience. Good luck to all candidates.

*Candidates will only be considered after completing our Hiring Survey: hiring.apexdentamarketing.net/media-buyer

About Us

Apex is a fast‑growing performance marketing agency that drives patient bookings for local dentists and orthodontists across North America. We manage 40+ client ad accounts, deliver high‑volume inbound leads, and pride ourselves on data‑driven creative and ruthless ROI focus.

What You’ll Own

• Plan, launch, and optimise Meta (Facebook + Instagram) ad campaigns for ~40 local dental and ortho clinics
• Build & test lead‑gen funnels (lead forms, landing pages, call‑tracking) to hit target CPL & booked‑appointment KPIs
• Maintain good performance accounts within KPIs
• Report performance in a concise scorecard (CPL, CAC, ROAS, calls booked) to Account Managers every Tuesday and Thursday
• Coordinate with our video editing team for ad creative and with Account Managers on client feedback
• Manage our video editors, to produce winning ads consistently

Success Looks Like

• Average Cost‑per‑Lead under $15 for Orthodontic Lead form, $20 for Orthodontic Landing Page
• ≤ 2‑hour response to any account‑level issues or spend alerts
• Clear, data‑backed recommendations on scaling budgets or pausing ad sets
• Positive client retention; your performance keeps our dentists happy and renewing

Must‑Have Skills

• 2+ years buying Meta ads (lead‑gen or local service niches preferred)
• Proven track record hitting tight CPL targets on $1500–$6,000 monthly budgets per account
• Confident in Business Manager: CAPI, aggregated events, custom conversions, Advantage+ campaigns
• Fluent in English copy‑writing: can draft compelling primary text & headlines that convert
• Comfortable juggling 40 live accounts in a structured daily workflow (we use ClickUp & Slack)
• Basic landing‑page CRO knowledge (headline tests, form length, trust badges)
• Strong spreadsheet skills (Google Sheets) for manual reporting/QA

Compensation & Perks

• USD $700-$1000 per month base salary, with a $300-$500 USD monthly bonus for keeping client retention within KPI. Ending with a total monthly compensation of $1000-$1500 USD paid via Wise
• Fully remote
• Access to paid courses & masterminds (AdLeaks, Meta Blueprint, etc.) on agency’s dime

How to Apply

Candidates will only be considered after completing our Hiring Survey: hiring.apexdentamarketing.net/media-buyer

Ready to supercharge our local doctor’s businesses? Apply now and let’s scale together!