Meta Ads / Performance Marketing Manager

Meta Ads / Performance Marketing Manager

About the Role

We are a premium Caribbean food brand bringing generations of family flavor to a modern audience. Our flagship products — flavor-first Scotch Bonnet pepper sauces — are growing across DTC, Amazon, and retail channels. As we continue to scale, we're looking for an experienced Meta Ads specialist to take greater ownership of our paid social and help build a stronger, more scalable customer acquisition engine.

Work Structure & Requirements

• Schedule: Part-time — 20 hours per week
• Location: Remote
• Timezone: Pacific Time Zone
• Compensation: 10 USD per hour

Key Responsibilities

1. Meta Ads Management & Execution
   • Own the day-to-day management of our Facebook and Instagram advertising campaigns
   • Build, launch, and manage campaigns within Meta Ads Manager
   • Translate the founders' broader marketing strategy into effective paid social campaigns
   • Structure campaigns appropriately across prospecting, retargeting, and customer acquisition objectives
   • Manage audiences, targeting, placements, budgets, and bidding strategies
   • Monitor campaigns regularly and make proactive optimizations based on performance
   • Identify opportunities to scale winning campaigns while controlling acquisition costs
   • Stay current with Meta platform changes, advertising best practices, and emerging paid social strategies
2. Testing & Optimization
   • Develop and manage a structured A/B testing roadmap across creative, messaging, audiences, hooks, offers, and campaign structures
   • Increase the volume and consistency of testing within the account
   • Test multiple creative concepts and quickly identify winning and underperforming assets
   • Analyze results and determine where budget should be increased, reduced, or reallocated
   • Continuously identify new hypotheses and opportunities for improving campaign performance
   • Build a repeatable testing and optimization process rather than relying on one-off campaigns
3. Analytics & Reporting
   • Track key advertising KPIs including ROAS, CPA/CAC, CTR, CPM, CPC, conversion rate, and overall spend efficiency
   • Provide clear reporting on campaign performance and testing results
   • Explain what is working, what is not working, and what should be tested next
   • Identify performance trends and provide actionable recommendations — not just data summaries
   • Help stakeholders understand the relationship between ad creative, targeting, spend, and overall DTC performance

Required Skills & Experience

• Meta Ads Experience: 5+ years of hands-on Meta Ads / Facebook Ads experience with demonstrated ability to manage Facebook and Instagram ad campaigns end to end
• DTC / CPG Background: Previous experience with DTC, e-commerce, CPG, food, beverage, or consumer brands strongly preferred
• Platform Expertise: Strong understanding of Meta Ads Manager and campaign architecture — comfortable owning setup, optimization, testing, and reporting independently
• Performance Marketing: Strong understanding of performance marketing metrics and customer acquisition economics; able to interpret campaign data and turn insights into clear actions
• Communication: Strong written and verbal English communication skills; able to clearly explain campaign strategy and results to a founder-led team
• Profile: Proactive, analytical, and highly organized; comfortable operating within a lean, fast-moving business environment