Meta PPC Specialist

Job Description This is a remote position. We're looking for a Meta PPC Specialist who lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across both services and ecommerce verticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk. Key Responsibilities • Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding • Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities • Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings • Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance • Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams • Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets • Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams • Translate campaign performance into clear, compelling reports for clients or internal stakeholders Requirements Requirements • 4+ years of hands-on Meta Ads management experience • Previous experience at a digital marketing or performance agency • Proven track record running lead generation campaigns (not just brand awareness) • Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel • Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting • Experience with Advantage+ campaigns and Meta's AI-driven placement features • Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape • Meta Blueprint Certification (required) • Proficient in Excel or Google Sheets for data analysis and reporting • Strong written and verbal English communication skills Nice to Have • Experience running lead gen for both service businesses AND ecommerce brands • Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows • Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking • Experience with Meta Lead Ads and Instant Forms • Working knowledge of Google Analytics 4 and cross-channel attribution • Exposure to other paid channels (Google Ads, TikTok, Pinterest) • Understanding of landing page CRO principles