PPC Specialist
We are looking for a PPC Specialist to join our team and drive growth for our mobile applications. You will be responsible for managing and optimizing our paid ads strategy, with a primary focus on Google Ads.
Key Responsibilities:
- Manage full-funnel PPC campaigns end-to-end: planning, launch, optimization, and budget pacing.
- Monitor performance daily and weekly with clear reporting, providing actionable insights.
- Continuously test and optimize bidding strategies, keywords, and ad copies to improve performance metrics (CPA, CPI, ROAS).
- Partner with designers to create and iterate on ad creatives based on performance insights.
- Ensure tracking integrity, event schema hygiene, and post‑IDFA best practices with MMP and analytics teams.
- Collaborate with Product, Data, and Creatives on forecasts, LTV/CAC modeling, cohort analysis, and ROI targets.
- Maintain strong compliance with platform policies and internal data privacy standards.
What you bring:
- 2+ years of experience in performance marketing or PPC, with hands-on campaign management on Google Ads.
- Experience with Bing Ads and Apple Search Ads is a strong plus.
- Experience in mobile application promotion is a strong plus.
- Strong analytical skills: proficiency with Excel/Google Sheets and interpreting performance data.
- Clear communicator who can turn data into decisions and work effectively in a team.
