Mid Creative Strategist

TITLE: Mid Creative Strategist DEPARTMENT : Content Department REPORTS TO : Content Director LEVEL & BAND : Mid-Level (Max R40 000) LOCATION : Johannesburg (preferred) or Cape Town ABOUT FLUME Flume Digital Marketing is an independent, full-service digital marketing agency based in Johannesburg and Cape Town. Our team is made up of passionate professionals dedicated to delivering extraordinary results through our six MATTER values: Mentorship, Audacity, Thrive, inTegrity, Excellence, and Respect. ROLE OVERVIEW We’re looking for a dynamic Creative Strategist who seeks to understand audience, market, and channel. Fusing insight, analysis, and innovative concept development to design and steer distinctive campaigns that solve business problems and move people (influence behaviour). This role owns the creative strategy across both paid and organic channels, guiding production and channel optimisation so the work stays culturally resonant and measurably effective. Whether it's a paid social ad judged on CTR, CPA, and ROAS, or organic content judged on engagement, shares, and retention. This is a cross-functional role that sits at the intersection of strategy, creative, social media, and paid media. You’ll need to collaborate with internal teams and external partners to ideate and strategically plan content that not only stands out but performs. KEY RESPONSIBILITIES Develop and execute data-driven creative strategies for paid social campaigns (Meta, TikTok, LinkedIn, YouTube). Manage the planning of content across multiple paid and organic channels, ensuring a consistent cadence across platforms (web, blog, social media, paid media, email, etc.). Please note: This role is not responsible for publishing content; you'll be focused on the creative and content strategy, not community management. Lead creative ideation, briefing, and testing frameworks to improve ad performance. Analyse creative performance metrics and iterate on winning concepts. Collaborate with internal teams including creative, paid media, social media, copywriters, designers, videographers, and animators to produce high-converting assets across paid and organic formats. Ensure tone, voice, and messaging are consistent across all touchpoints. Conduct competitor research and identify emerging creative trends across paid and organic channels. Present creative strategy, insights, and content plans to internal teams and clients. Monitor content performance and optimise based on analytics and audience insights. Build scalable editorial content planning and creative systems that support both campaign and always-on content. Stay up-to-date on marketing trends, platform changes, and digital innovations. QUALIFICATIONS & EXPERIENCE 2–4 years in a creative strategy, content strategy, or performance marketing role within a digital marketing or advertising environment. Bachelor's degree in Marketing, Communications, or a related field. A solid understanding of digital marketing principles and audience behaviour. SKILLS & ATTRIBUTES A clear understanding of how paid and organic content work together across the digital ecosystem, and how each earns attention differently. Excellent communication and presentation skills. Ability to develop creative strategies and frameworks from start to finish with support from senior members in the department. Strong creative judgment with a knack for applying content trends across industries. Ability to work effectively both independently and as part of a team. Highly organised, with the ability to manage multiple campaigns and clients at once. A proactive mindset and a collaborative team player who thrives in a fast-paced environment. Culturally curious with a passion for what’s current in digital, media, and tech. WHY JOIN US? Flume is committed to building an environment for talented people to thrive and do their best work. We believe in fostering a culture of continuous learning and development, providing our employees with opportunities to advance their careers within our organisation. We aim to be Africa’s leading independent full-service digital agency with a significant global footprint. Why join us? A hybrid work model: 2 days in-office, the rest remote. A flexible half-day off during your birthday month. A collaborative culture that encourages curiosity, creativity, and asking “why not?” Funded professional development and learning opportunities. Quarterly recognition through our Flume Awards, celebrating team wins big and small. Flume Digital Marketing is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.