Mid Level Performance Marketer Leadgen

Mid-Level Performance Marketer – Lead Generation

R17 Ventures | Hybrid | Cape Town, South Africa | Full-Time

Your Future Role

R17 Ventures is looking for a technically strong Mid-Level Performance Marketer to manage and grow lead-generation accounts across Google Ads and Meta Ads. You will own campaign strategy and execution - from building campaigns and managing budgets to analysing lead quality and identifying opportunities for growth. This is also a client-facing role. You will build strong client relationships, present performance and recommendations, and work with clients to understand lead quality, sales outcomes and commercial priorities.

We are looking for someone who already understands the platforms and can work independently. You do not need to be an expert in commercial modelling or creative strategy yet. We will help you develop these skills so that you can grow from a strong media buyer into a well-rounded performance marketer.

About R17 Ventures

R17 Ventures is a performance marketing agency working with clients across the globe. We help e-commerce, SaaS and service-based businesses grow across both B2C and B2B markets. Our expertise spans customer acquisition and lead generation, combining paid media, creative strategy, content production, tracking and data, and website and landing-page development. Our cross-functional pods bring these capabilities together to deliver measurable and sustainable growth for our clients. Our values are passion, transparency, individuality and solution driven entrepreneurial thinking.

Growth and Development

This role is designed for someone who wants to grow beyond day-to-day campaign management.

You will receive:

• A structured six-week onboarding programme covering advanced Google and Meta campaign management, GA4, CRM platforms, lead-generation economics, forecasting, creative testing and performance analysis.
• Weekly one-on-one coaching from R17 specialists and senior team members across paid media, commercial thinking, analytics and creative strategy.
• Exposure to complex lead-generation accounts across international markets, supported by an annual education fund.
• Career progression based on competency and impact - not tenure. As your capabilities and ownership grow, so will your responsibilities and opportunities.

Key Responsibilities

• Plan, build, manage and optimise lead-generation campaigns across Google Ads and Meta Ads.
• Manage Google Search, Demand Gen and Performance Max campaigns.
• Manage Meta prospecting, retargeting, website conversion and instant-form campaigns.
• Conduct keyword research, search-term analysis and negative keyword management.
• Use GA4 and platform data to understand the full lead journey.
• Monitor budgets, pacing, lead volume, CPL, qualified lead rate and CPA.
• Analyse campaign, audience, keyword, landing-page and creative performance.
• Develop and manage structured testing plans.
• Maintain accurate campaign setups, naming conventions and documentation.
• Identify tracking, landing-page and performance issues early.
• Turn performance data into clear recommendations for clients and internal teams.
• Work closely with pod leads, creatives and other specialists.
• Communicate proactively and take ownership of deadlines and account performance.

Requirements

• 2+ years of hands-on proven experience managing paid media campaigns.
• Strong lead-generation experience across both Google Ads and Meta Ads.
• Confident managing Google Search campaigns, keyword strategies and bidding.
• Strong working knowledge of Meta Ads Manager.
• Good working knowledge of GA4 and conversion reporting.
• Understanding of key metrics such as CPL, qualified CPL, conversion rate and CPA.
• Ability to build, optimize and troubleshoot campaigns independently.
• Strong analytical skills and attention to detail.
• Clear written and verbal communication.
• Ability to successfully manage multiple client accounts and priorities.
• Keeps up to date with industry developments, platform changes and emerging paid media best practices, and applies relevant learnings to campaign strategy and execution.

Advantageous

• Experience managing lead-generation campaigns on LinkedIn Ads.
• Experience working with CRM data and offline conversion tracking.
• Experience with Google Tag Manager and conversion-tracking troubleshooting.
• Understanding of Meta Pixel, Conversions API and enhanced conversions for leads.
• Experience with Agency Analytics or appointment-booking funnels.
• Exposure to international or multilingual campaigns.

What We Offer

• A competitive, market-related salary with real earning potential through performance-based bonuses and upsell commission opportunities.
• A structured hybrid model: collaborate in person on Mondays, Wednesdays and Fridays, and work remotely on Tuesdays and Thursdays.
• Flexitime that works around your rhythm: choose between 06:00-15:00, 07:00-16:00, 08:00-17:00, 09:00-18:00 or 10:00-19:00.
• A premium office at the V&A Waterfront with some of the best views in Cape Town, plus company-paid on-site parking.
• Meaningful healthcare support, including a 50% contribution toward Discovery Medical Aid and Vitality for the main member.
• Time off that recognises you are human, 25 days of leave with dedicated quarterly mental health days and birthday leave.
• Ongoing investment in your development through annual education and upskilling support.
• International career exposure through working with clients, markets and teams across the globe.
• A culture that genuinely enjoys spending time together, with memorable team socials - think Friday socials, paddle, quiz nights and sunset yacht cruises.
• Annual long-service rewards that recognise and reward your continued journey with R17

Our Hiring Process:

1. Application Review
2. First Round Interview: Share your goals, get an insight into our culture, and explore alignment
3. Second Round Technical Interview: Real scenarios to demonstrate your strategic thinking & technical fit
4. In-Person & Culture Fit Interview: A deeper, in-person (where possible) assessment of values, mindset, and working styles
5. Offer: Align on role expectations, growth pathways, and long-term success

To Apply

Apply via this linkedin job posting, if you do not hear back from us within 2 weeks please consider your application unsuccessful.