North America Sales Lead

Key Responsibilities Lead Generation & Inbound Qualification Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada. Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required Navigate regional healthcare variations and employer benefits landscapes across geographies Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST) Sales Support & Collaboration Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required) Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec) Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression Adapt sales approaches considering provincial healthcare differences and regulatory requirements Performance & Reporting Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory Track activity metrics and pipeline in the CRM Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion Key Requirements 3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets Fluent English required; French or Spanish proficiency preferred Strong verbal and written communication skills in English (and French or Spanish where applicable) Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations Highly organised, data-driven, and proficient in CRM tools Self-motivated with excellent time management and organizational skills Comfortable with cold calling and prospecting activities What benefits can I expect at Vira? A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us 15 days vacation plus provincial statutory holidays (increasing with tenure) Extended health benefits including paramedical services, mental health support, and telemedicine Your choice of tech equipment - whatever you need to get the job done Enrollment in employer-matched RRSP program An environment where your personal development is really important CAD $250 to set up your home office if working remotely Professional development budget including language training (French courses for anglophone employees) Flexible working hours to accommodate time zone differences across North America