📍 HQ: Dubai, UAE
🏠 Job Type: Remote (Global)
🎯 Target Markets: US, UK & Tier 1 English-speaking (Primary) | Global (Secondary)
The Challenge
We are building Simpli Human to redefine emotional well-being for the next generation. We don't rely on massive paid ad budgets to buy attention—we win on authentic narrative, viral hooks, and product value.
You’ll own Simpli Human's organic social acquisition engine across TikTok, Instagram Reels, and YouTube Shorts. Your North Star is simple: qualified store traffic, trial conversions, and active users at $0.00 paid CAC.
🚨 Note for Applicants: This is an analytical, performance-driven Growth Lead role—not a pure video editor or videography position. You will be evaluated on your ability to drive qualified store traffic, trial conversions, and app downloads, not just video views or aesthetics.
What You Get (Why Join Us?)
- 🏎️ Complete Ownership & Zero Bureaucracy: You aren't executing someone else's rigid plan. You design the organic acquisition playbook, run the experiments, and call the creative shots.
- 📈 High-Growth Career Leverage: Build a high-performing organic growth machine from 0-to-1 on your resume. Success here opens direct leadership paths as we scale.
- 🌎 Global Market Impact: Market directly to Tier-1 international audiences (US/UK) while collaborating with a distributed, elite team across corporate governance, tech, and consumer growth.
- 💡 Cutting-Edge Tech & Tools: Budget and access for modern AI tools, creative production suites, and analytics platforms to supercharge your output.
- 🤝 Direct Mentorship & Leadership Access: Work closely with seasoned founders and international strategic advisors—not middle management.
- 🎯 Performance Incentives: Competitive base salary with direct performance-linked upside tied to active subscriber growth.
What You’ll Do
- Own the Organic Funnel: Conceptualize, script, film, and publish 16–24 high-converting short-form videos/month (UGC, trend-led, product stories) optimized for click-throughs and app installs.
- Master App Acquisition Metrics: Write conversion-focused copy, test hooks, analyze bio-link CTR, and turn analytics into weekly high-yield growth sprints.
- Build the Creator & Campus Engine: Recruit and lead a network of UGC creators and launch our university student-ambassador program.
- Product Collaboration: Partner with design and product teams on shareable in-app moments, ASO store listing creative testing, and onboarding friction removal.
90-Day Milestones
- 20,000+ cumulative organic app installs.
- 150–200 active 7-day free trials per week.
- 100,000+ monthly organic views across TikTok, Reels, and Shorts.
- 15–20 active student ambassadors established across key universities.
What We’re Looking For
- 3–5+ years driving organic growth specifically for consumer/B2C mobile apps (subscription/wellness apps preferred).
- Proven track record showing short-form content that actually drove app store traffic, free trial starts, or revenue (not just vanity views).
- Deep grasp of hook psychology, retention editing (CapCut/Premiere/After Effects), and conversion-focused CTAs for US/international audiences.
- Experience managing creator/UGC pipelines or university ambassador programs.
How to Apply
Ready to build Simpli Human's organic growth engine? Fill out our 90-second application form:
👉 https://forms.gle/pEfHMmxcS9eMh4fs5
(You will be asked to share the names of mobile apps you've previously scaled, your portfolio/campaign links, and your CV).
📧 For any direct queries, contact: [email protected]