HG
Overseas Sales Director (T&M Industry) - Malaysia
- Hiring from
- Malaysia
- Work type
- Remote
- Posted
- Oct 1, 2026
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Position: Regional Sales Director / Head of Sales, Asia-Pacific
Location: Malaysia (home-based initially
Reports to: Headquarters, Overseas Sales Management
About the Company
Founded in 2007, Beijing XXX Technology Co., Ltd. is a national high-tech enterprise specializing in communication network testing and electronic measurement technologies. The company develops and manufactures high-end test instruments and solutions built on independent intellectual property, and serves customers worldwide with reliable, cost-effective products and responsive technical support.
Our portfolio includes:
• IP and optical network testers for Layer 1–7 Ethernet networks
• Wireless vector signal analyzers and generators supporting Sub-6 GHz and millimeter-wave frequencies
• 5G wireless network testing and simulation solutions
Guided by the principles of Focus, Innovation, Cooperation and Service, we deliver high-quality products and tailored solutions, including customized solutions for specialized testing requirements.
Role Overview
You will own our Asia-Pacific overseas sales business, starting from zero. With no local office yet, you will be the founding member of the regional team: opening the market, building the channel network, and recruiting the team. As the business scales, you will be promoted directly to Leader of the overseas team.
Key Responsibilities
• Take full ownership of Asia-Pacific sales: achieve annual regional targets, and manage target decomposition, execution and periodic review.
• Build and maintain long-term strategic relationships with core customers, including operators, network equipment vendors, optical module manufacturers and research institutions, and keep uncovering repeat and incremental opportunities.
• Recruit, manage and empower regional agents and partners; standardize channel management and improve regional coverage and output.
• Follow key regional projects end to end: lead commercial negotiations, deepen customer relationships, ensure delivery and payment collection, and work with the pre-sales team on solution deployment.
• Gather regional market trends, customer needs and competitive intelligence to support brand promotion, exhibitions and product iteration.
• Build the overseas team from 0 to 1 as the business grows.
• Travel regularly to visit customers in the region, and occasionally to China to align with headquarters and host customer visits.
Requirements
Must-have
• Bachelor's degree or above; communications, electronics, networking or optoelectronics preferred.
• At least 5 years of sales experience in the communications industry, with solid overseas sales and management experience in instruments, communications test or network equipment across Asia-Pacific markets.
• Existing customer resources in related industries, and the ability to build a team from 0 to 1.
• Professional working proficiency in spoken and written English, able to independently conduct overseas business communication and negotiation. Knowledge of an additional regional language is a plus.
• Familiarity with the Asia-Pacific market ecosystem, with stable customer and channel resources and strong experience in customer maintenance and refined channel operations.
• Strong goal orientation, stress resistance, and a track record of stable performance delivery.
Preferred
• Candidates who bring their own overseas resources and team.
• Local Chinese or foreign nationals (no nationality restriction).
• Background at, or exposure to, companies such as Spirent, Keysight, Viavi, EXFO, Anritsu, CETC Ceyear, Huaxin Chuangtong, StarPoint, RIGOL, SIGLENT, Transcom or KUNHENG.
Target Customers
• Operators and cloud vendors: Huawei, ZTE, H3C and similar; China Mobile, China Unicom and China Telecom
• Network security vendors: Qi An Xin, Sangfor and similar
• Network equipment vendors and optical module manufacturers
• Education and research: communications and electronics universities, research institutes, aerospace research institutes
• Other sectors: defense-related enterprises, connected-vehicle companies
Sales Model
We operate a hybrid direct sales and distribution model:
• Direct sales: Engage directly with leading local government and enterprise clients, operators and other core accounts. You control the full process of core projects and protect margins on high-value orders.
• Distribution: Use a local tiered channel system (gold, silver and diamond-level partners) to expand into lower-tier markets quickly, lower localization costs and widen coverage.
Compensation and Incentives
Our incentive system is benchmarked against top international instrument brands such as Keysight and VIAVI. Salary follows local income standards.
• Competitive high base salary: Industry-leading annual fixed pay, unaffected by short-term performance swings.
• Tiered accelerated commission: Commission is earned on reaching the annual target, with higher accelerated rates for over-achievement and no upper limit.
• Special one-time bonuses: For breakthroughs with key high-end customers, establishing overseas channels, and landing 800G/1.6T high-speed test projects.
• Long-term incentives: Once the business scales, eligibility for regional business dividends and equity incentives.
• Full business support: Ample budget for overseas travel, exhibitions and customer negotiations, plus support from headquarters R&D, pre-sales and after-sales teams.
Career Path
You join as the first employee in the region. As the market expands and the local team is built, you are directly promoted to Leader of the overseas team.
Apply: jobs@hrbs.com.pk
Location: Malaysia (home-based initially
Reports to: Headquarters, Overseas Sales Management
About the Company
Founded in 2007, Beijing XXX Technology Co., Ltd. is a national high-tech enterprise specializing in communication network testing and electronic measurement technologies. The company develops and manufactures high-end test instruments and solutions built on independent intellectual property, and serves customers worldwide with reliable, cost-effective products and responsive technical support.
Our portfolio includes:
• IP and optical network testers for Layer 1–7 Ethernet networks
• Wireless vector signal analyzers and generators supporting Sub-6 GHz and millimeter-wave frequencies
• 5G wireless network testing and simulation solutions
Guided by the principles of Focus, Innovation, Cooperation and Service, we deliver high-quality products and tailored solutions, including customized solutions for specialized testing requirements.
Role Overview
You will own our Asia-Pacific overseas sales business, starting from zero. With no local office yet, you will be the founding member of the regional team: opening the market, building the channel network, and recruiting the team. As the business scales, you will be promoted directly to Leader of the overseas team.
Key Responsibilities
• Take full ownership of Asia-Pacific sales: achieve annual regional targets, and manage target decomposition, execution and periodic review.
• Build and maintain long-term strategic relationships with core customers, including operators, network equipment vendors, optical module manufacturers and research institutions, and keep uncovering repeat and incremental opportunities.
• Recruit, manage and empower regional agents and partners; standardize channel management and improve regional coverage and output.
• Follow key regional projects end to end: lead commercial negotiations, deepen customer relationships, ensure delivery and payment collection, and work with the pre-sales team on solution deployment.
• Gather regional market trends, customer needs and competitive intelligence to support brand promotion, exhibitions and product iteration.
• Build the overseas team from 0 to 1 as the business grows.
• Travel regularly to visit customers in the region, and occasionally to China to align with headquarters and host customer visits.
Requirements
Must-have
• Bachelor's degree or above; communications, electronics, networking or optoelectronics preferred.
• At least 5 years of sales experience in the communications industry, with solid overseas sales and management experience in instruments, communications test or network equipment across Asia-Pacific markets.
• Existing customer resources in related industries, and the ability to build a team from 0 to 1.
• Professional working proficiency in spoken and written English, able to independently conduct overseas business communication and negotiation. Knowledge of an additional regional language is a plus.
• Familiarity with the Asia-Pacific market ecosystem, with stable customer and channel resources and strong experience in customer maintenance and refined channel operations.
• Strong goal orientation, stress resistance, and a track record of stable performance delivery.
Preferred
• Candidates who bring their own overseas resources and team.
• Local Chinese or foreign nationals (no nationality restriction).
• Background at, or exposure to, companies such as Spirent, Keysight, Viavi, EXFO, Anritsu, CETC Ceyear, Huaxin Chuangtong, StarPoint, RIGOL, SIGLENT, Transcom or KUNHENG.
Target Customers
• Operators and cloud vendors: Huawei, ZTE, H3C and similar; China Mobile, China Unicom and China Telecom
• Network security vendors: Qi An Xin, Sangfor and similar
• Network equipment vendors and optical module manufacturers
• Education and research: communications and electronics universities, research institutes, aerospace research institutes
• Other sectors: defense-related enterprises, connected-vehicle companies
Sales Model
We operate a hybrid direct sales and distribution model:
• Direct sales: Engage directly with leading local government and enterprise clients, operators and other core accounts. You control the full process of core projects and protect margins on high-value orders.
• Distribution: Use a local tiered channel system (gold, silver and diamond-level partners) to expand into lower-tier markets quickly, lower localization costs and widen coverage.
Compensation and Incentives
Our incentive system is benchmarked against top international instrument brands such as Keysight and VIAVI. Salary follows local income standards.
• Competitive high base salary: Industry-leading annual fixed pay, unaffected by short-term performance swings.
• Tiered accelerated commission: Commission is earned on reaching the annual target, with higher accelerated rates for over-achievement and no upper limit.
• Special one-time bonuses: For breakthroughs with key high-end customers, establishing overseas channels, and landing 800G/1.6T high-speed test projects.
• Long-term incentives: Once the business scales, eligibility for regional business dividends and equity incentives.
• Full business support: Ample budget for overseas travel, exhibitions and customer negotiations, plus support from headquarters R&D, pre-sales and after-sales teams.
Career Path
You join as the first employee in the region. As the market expands and the local team is built, you are directly promoted to Leader of the overseas team.
Apply: jobs@hrbs.com.pk