Paid Ads Specialist

Job Description This is a remote position. Our client is looking for a Senior Paid Media Specialist to lead high-performance PPC initiatives across multiple agency accounts. They operate within the digital marketing industry and have built a strong reputation in recent years for strategic growth and performance-driven client results. This opportunity is ideal for a seasoned paid media expert who thrives inside an agency environment, moves quickly from data to action, and consistently delivers measurable outcomes. The selected candidate will take ownership of campaign strategy, execution, and optimization across a diverse client portfolio, including both e-commerce and lead generation accounts. Responsibilities Develop, launch, and refine paid media campaigns across Google Ads, Meta Ads, and additional digital advertising platforms Take full accountability for daily performance metrics, including CPA, ROAS, and conversion goals Conduct in-depth data analysis to identify trends, gaps, and scalable growth opportunities Build and maintain reporting dashboards using tools such as AgencyAnalytics, Looker Studio, and CallRail Partner with account managers and creative teams to align strategy with client objectives Present campaign insights, performance updates, and strategic recommendations directly to clients Manage multiple accounts simultaneously while maintaining accuracy, quality, and performance standards Requirements Minimum of 4 years of hands-on paid media experience within a digital marketing agency Strong expertise in Google Ads, including Search, Display, and Performance Max campaigns Proven experience managing both e-commerce and lead generation accounts Advanced analytical capabilities and comfort interpreting large data sets Ability to write compelling ad copy that converts Confidence communicating directly with clients Ability to operate efficiently in a fast-paced, multi-account environment Qualifications Deep understanding of campaign structure, bid strategies, audience segmentation, and conversion tracking Experience optimizing accounts for profitability and growth Strong organizational skills and proactive communication habits Self-motivated and able to perform independently in a remote setting Benefits Full-time position 100% remote work environment Opportunity to manage high-impact campaigns across multiple industries Performance-driven culture focused on measurable outcomes Autonomy and ownership over strategy and execution Collaborative team culture with experienced marketing professionals