Paid Ads Specialist
JtccscareersJob Title: Paid Ads Specialist
Client Location: California, USA
Work Arrangement: Fully Remote — Philippines
Job Type: Full-time
Industry: Business Services
Salary: USD $1,500 – $2,000 per month
About the Client
Our client is a growing business headquartered in California, USA, providing professional services to businesses and organizations across the United States. The company is focused on delivering high-quality solutions while continuing to expand its client base through effective digital marketing and business development strategies.
As the organization continues to grow, they are expanding their remote team and seeking a results-driven Paid Ads Specialist in the Philippines who can support the company's digital advertising efforts and contribute to sustainable business growth.
Role Overview
This is a fully remote, full-time role for a Paid Ads Specialist based in the Philippines. The successful candidate will be responsible for planning, launching, managing, monitoring, and optimizing paid advertising campaigns across digital platforms.
The ideal candidate is analytical, creative, detail-oriented, and highly results-driven, with a strong understanding of paid advertising, campaign performance, audience targeting, and conversion optimization.
Key Responsibilities
- Plan, create, launch, and manage paid advertising campaigns
- Manage campaigns across platforms such as Meta Ads, Google Ads, and other relevant advertising channels
- Conduct audience research and develop appropriate targeting strategies
- Perform keyword, competitor, and market research when required
- Create and manage campaign structures, ad sets, audiences, and targeting
- Monitor campaign performance, budgets, and key advertising metrics
- Analyze campaign data and identify opportunities for improvement
- Optimize campaigns to improve leads, conversions, return on ad spend, and overall performance
- Conduct A/B testing of ads, audiences, creatives, landing pages, and campaign strategies
- Coordinate with content, creative, and marketing teams to develop effective advertising materials
- Prepare regular performance reports and campaign summaries
- Track key performance indicators and provide actionable recommendations
- Monitor advertising trends, platform updates, and changes in digital marketing practices
- Manage advertising budgets and ensure efficient allocation of campaign spend
- Identify underperforming campaigns and implement corrective strategies
- Assist with landing page and conversion funnel optimization when required
- Maintain accurate campaign documentation and performance records
- Support broader digital marketing and lead-generation initiatives
- Perform other marketing and advertising tasks that support business growth
Candidate Requirements
- Minimum 2 years of experience in paid advertising, digital marketing, performance marketing, or a similar role
- Hands-on experience managing paid advertising campaigns
- Strong working knowledge of Meta Ads and Google Ads
- Experience with campaign optimization, audience targeting, and performance analysis
- Strong understanding of digital advertising metrics such as CTR, CPC, CPA, CPL, conversion rate, and ROAS
- Experience with Google Analytics, Looker Studio, or similar analytics and reporting tools is an advantage
- Strong analytical and problem-solving skills
- Excellent written and verbal English communication skills
- Strong attention to detail and ability to manage multiple campaigns and priorities
- Ability to interpret campaign data and translate insights into actionable strategies
- Proficiency in spreadsheets, reporting tools, and online collaboration platforms
- Ability to work independently and manage deadlines in a remote environment
- Proactive, results-oriented, and solutions-focused approach to work
- Previous experience working with US-based businesses or international clients is an advantage
Apply Now
If you're a results-driven Paid Ads Specialist with a strong understanding of digital advertising and a passion for helping businesses grow through performance marketing, apply now by clicking the button below.