Paid Media Lead

Paid Media Lead About Us : TourAxis is a global travel group with a portfolio of B2C travel brands offering escorted tours worldwide. Our flagship brand, Expat Explore Travel, has a legacy spanning over 20 years and is widely recognised for providing exceptional value and creating unforgettable group travel experiences. As part of TourAxis, you will develop and optimise products across multiple B2C brands. Each brand has its own positioning, customer profile, and product style. Your work will ensure our tours continue to deliver on experience, quality, and commercial performance, while remaining operationally excellent and market-relevant. Our Core Values: Our values shape the way we work and define the people we want to join us on our exciting journey: Always Ready to Help Being Trustworthy Solutions Before Problems Family-Style Hosting Show Respect, Earn Respect About the role We're looking for a senior Paid Media Lead to own performance marketing across our paid channels. You'll set paid strategy, run the day-to-day across Meta, Google and LinkedIn, and own the paid budget end to end — from forecasting and pacing to attribution and reporting. This is a hands-on leadership role: you'll be the most senior paid expert in the business and the single point of accountability for paid-acquisition performance. You'll work closely with the commercial and sales teams, sit on the recurring acquisition and platform-partner calls (e.g. Google), and play a central role in both our B2C and B2B initiatives. What you'll own Paid media strategy across all channels — Meta (Facebook/Instagram) and Google Ads (Search, Performance Max) as the primary channels, with lighter-touch activity across Pinterest, LinkedIn, and TikTok — all aligned to acquisition and revenue targets. Full budget ownership — forecasting, pacing, and allocation of paid spend across channels, including ringfencing budget for speculative and test activity. Campaign build and optimisation — structuring, launching, and iterating campaigns; managing bids, audiences, creative testing, and landing-page alignment. Measurement and attribution — owning paid reporting through GA4 and platform dashboards, reconciling click-to-session gaps, and translating data into clear commercial recommendations. Partner relationships — representing us on platform-partner and acquisition-alignment calls, and managing agency or freelance support where used. What we're looking for 5+ years in paid media / PPC, with a track record owning significant monthly spend across Meta and Google. Deep, hands-on platform expertise: Meta Ads Manager, Google Ads (Search + PMax), and GA4. Working familiarity with Pinterest, LinkedIn, and/or TikTok Ads a plus. Strong commercial instinct — comfortable being measured on CPA, ROAS, and revenue, not just clicks. Fluent with analytics and attribution; able to interrogate data, spot what matters, and act on it. Confident operating independently and setting the agenda — this is a lead role, not a support one.