Paid Media Specialist

Job Description This is a remote position. Our client is looking for a Paid Media Specialist to plan, execute, and optimize digital advertising campaigns for tourism organizations, destinations, and travel-focused brands. They are a tourism marketing and insights agency that has delivered integrated campaigns across domestic and international markets while developing travel media brands focused on responsible and meaningful tourism. This part-time contractor will combine hands-on campaign management with analytical thinking to improve performance and generate measurable results. Responsibilities Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, YouTube, Pinterest, and other relevant platforms. Translate client objectives into practical campaign structures, targeting strategies, budgets, and optimization plans. Monitor campaign performance regularly and identify opportunities to improve conversions, engagement, reach, and return on investment. Adjust audiences, keywords, placements, bids, budgets, and creative variations based on performance data. Analyze campaign results and prepare clear reports with actionable insights and recommendations. Communicate campaign performance in a way that is easy for internal stakeholders and clients to understand. Collaborate with marketing, content, creative, and client services teams to ensure campaigns align with broader goals. Troubleshoot campaign issues and proactively recommend solutions. Stay informed about advertising platform updates, privacy changes, emerging paid media trends, and industry best practices. Support the continuous improvement of paid media processes, reporting standards, and campaign strategies. Requirements Hands-on experience managing campaigns through Google Ads and Meta Ads Manager. Strong understanding of paid search, paid social, audience targeting, campaign structures, bidding strategies, and budget allocation. Ability to independently manage campaigns from setup through reporting and optimization. Strong analytical skills and confidence interpreting advertising performance data. Ability to turn data into clear recommendations rather than simply reporting metrics. Excellent problem-solving skills and a proactive approach to campaign management. Strong organization and time-management skills within a part-time remote environment. Dependable written and verbal communication. Collaborative mindset and strong customer service orientation. Curiosity and willingness to continuously learn new platforms, strategies, and advertising features. Qualifications At least two years of professional experience in paid media, digital advertising, performance marketing, or a related field. Demonstrated experience managing multiple digital advertising campaigns and objectives. Previous responsibility for campaign monitoring, optimization, reporting, and performance recommendations. Ability to work independently while remaining responsive and collaborative with a remote team. Experience working with agency clients, multiple accounts, or competing priorities is beneficial. Experience with tourism, destination marketing, hospitality, outdoor recreation, or travel brands is preferred. Hands-on experience with YouTube Ads or Pinterest Ads is an advantage. Benefits Part-time independent contractor opportunity. 100% remote work arrangement. Opportunity to work with tourism destinations and travel-focused brands. Exposure to campaigns across multiple advertising platforms and markets.