Paid Media Specialist

Paid Media Specialist Own paid social end to end: Meta, Google, Snapchat, creative briefs, pacing and forecasting — across a portfolio spanning iGaming and beyond ⭐ Apply We usually respond within a week Location: Hybrid - Malta Reporting to Director of Marketing Your Mission Run paid campaigns primarily across Meta (~80% of spend), with a secondary focus on Google (~20%) and Snapchat as a growing channel Get involved in the ideation process for ad creative - briefing the design team, evaluating output, and iterating on what performs Set up Meta accounts and liaise with the Compliance team on related admin Manage budget pacing and forecasting, with budget itself controlled by external business owners Work across a mix of ventures spanning iGaming and other industries - some already up and running, others launching from the ground up Take part in meetings with external stakeholders and business owners, staying closely aligned on priorities and results What Makes You a Fit Degree in marketing, business, or a related field, and/or platform certifications (Meta Blueprint, Google Ads, TikTok), are a plus - background in iGaming is nice to have but not required 4+ years of hands-on paid social experience across Meta, Google/YouTube, and ideally Snapchat or TikTok, with real seniority and room to grow into leadership Strong grasp of campaign structure, targeting, bidding, and budget pacing, with the ability to interpret and optimize against key metrics (CPA, ROAS, CTR, CPM) Understanding of conversion tracking and pixel/API setup (Meta Pixel, Conversions API, GTM, GA4), including post-iOS 14 measurement challenges Strong creative sense - able to brief, evaluate, and iterate on ad creative and copy that performs Comfortable with analytics and reporting tools (GA4, Looker Studio, Excel), and commercially minded with awareness of ad policy compliance in regulated verticals like iGaming, Fintech, or Crypto What's in it for you? ✨ Be with a team that builds the momentum that moves the industry. A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration. Comprehensive benefits package for Malta-based employees, including: Private health insurance, wellness allowance, and communication allowance. Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.. Employee discounts in restaurants and businesses. Extended second-parent leave policy. Private parking space. This opportunity is powered by Bet On Talent - Applying through us is your ultimate VIP pass 💎 We work deeply within our partner's ecosystem, which means we skip the generic applicant piles and fast-track your profile straight to the team - Hit apply now and let's make your next big career move happen! Department Marketing Locations Malta Remote status Hybrid Employment type Full-time