Paid Media Specialist
Modality: Remote, Home Office
Pay: $2,500 USD per month
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. Pacific Time
Who We Are
Quiroga Law Office, PLLC was founded in 2009 with a clear mission: to stand bravely beside immigrants and protect their ability to live, work, and thrive in the United States. We are a law firm for immigrants, by immigrants.
We represent clients nationwide in asylum, citizenship, family immigration, nonimmigrant visas, deportation defense, Temporary Protected Status, green cards, waivers, consular processing, and federal litigation.
We are a collaborative and growing immigration law firm that values accountability, innovation, professional development, and meaningful advocacy.
About the Role
We are looking for an analytical and results focused Paid Media Specialist to manage advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, and other relevant platforms.
This position will support the firm’s growth by generating qualified leads, improving conversion and lead quality, reducing wasted advertising spend, and maximizing return on advertising spend through continuous testing and optimization.
What You Will Do
- Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, and other relevant platforms.
- Manage budgets, bidding strategies, audiences, keywords, targeting, placements, and campaign structures.
- Conduct keyword research, review search terms, and maintain negative keyword lists to reduce irrelevant traffic and wasted spend.
- Monitor CPC, CTR, CPM, CPL, CPA, conversion rates, appointment volume, lead quality, and ROAS.
- Connect advertising performance with business outcomes such as qualified leads, calls, appointments, and retained clients when data is available.
- Conduct A/B testing across advertising copy, creatives, audiences, keywords, landing pages, and campaign strategies.
- Identify performance opportunities and recommend budget increases, reductions, pauses, or reallocations.
- Maintain accurate conversion tracking through Google Analytics 4, Google Tag Manager, pixels, UTMs, and related tracking tools.
- Build and optimize remarketing, custom, and lookalike audiences.
- Prepare reports with clear findings, conclusions, and actionable recommendations.
- Collaborate with the Creative, Marketing, Statistics, and Development teams.
- Support landing page optimization, keyword research, and related SEO initiatives.
- Stay current with platform changes, advertising policies, AI tools, and paid media best practices.
Requirements
- At least three years of practical experience managing paid media campaigns.
- Proven hands on experience with Google Ads, Meta Ads, and TikTok Ads.
- English proficiency at a B2 level or higher is preferred.
- Experience managing lead generation campaigns and optimizing for lead quality and measurable business results.
- Strong knowledge of campaign strategy, targeting, bidding, budget management, keyword management, audience development, and campaign optimization.
- Experience with Google Analytics 4, Google Tag Manager, conversion tracking, A/B testing, and conversion rate optimization.
- Ability to interpret campaign data and translate findings into clear recommendations and next steps.
- Strong proficiency in Excel or Google Sheets.
- Strong analytical thinking, organization, communication, and attention to detail.
- Ability to manage multiple campaigns and priorities independently.
- Bachelor’s degree in Marketing, Advertising, Digital Marketing, Communications, Social Communication, Business Administration, or a related field. Equivalent practical experience will also be considered.
- Experience with Microsoft Advertising, CRM data, call tracking, offline conversions, SEO, or attribution models is preferred.
- Google Ads, Meta, TikTok, Microsoft Advertising, or other relevant certifications are a plus.
Computer Requirements
Candidates may use a Windows computer or Mac that meets the following requirements.
Windows
- Windows 11 or newer.
- 16 GB of DDR4 RAM or higher.
- Intel Core i5 10th generation or newer, Intel Core i7 6th generation or newer, or AMD Ryzen 5 or higher.
Mac
- macOS 15 Sequoia or newer.
- 16 GB of RAM or unified memory.
- Apple M1 processor or newer.
- Intel processor Macs must have an Intel Core i5 10th generation, Intel Core i7 8th generation, or newer.
Internet
Stable internet connection suitable for remote work, video calls, and daily use of advertising, analytics, and communication platforms.