Paid Media Specialist

Job Summary

KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns, including:

  • Search

  • Shopping

  • Display

• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.

• Manage and optimize budget allocation across platforms to maximize ROI.

• Continuously monitor campaign delivery and make data-driven adjustments based on performance.

• Conduct A/B testing across creative, messaging, targeting, and other campaign variables.

• Optimize campaigns against key metrics, particularly ROI and CPA.

• Identify trends, opportunities, and areas for improvement across paid advertising channels.

• Monitor, analyze, and report on campaign performance and key metrics.

• Collaborate with creative and marketing teams to develop high-performing advertising creative.

• Provide performance insights to help inform creative development, messaging, and campaign iterations.

• Build and maintain campaign documentation and standard operating procedures (SOPs).

Job Requirements

Must Have

• 2–3 years of professional experience running paid advertising campaigns.

• Hands-on professional experience with both Google Ads and Meta Ads.

• Experience managing Google Search, Shopping, and Display campaigns

• Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.

• Proven experience optimizing campaigns for ROI and CPA.

• Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.

• Comfortable working with analytics platforms and translating campaign data into actionable decisions.

• Strong understanding of paid advertising metrics and performance optimization.

• Strong written and verbal communication skills.

• Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.

• Comfortable working in a fast-paced, launch-phase environment.

• Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.

Nice to Have

• Experience managing paid media campaigns for e-commerce or retail brands.

• Experience with Shopify or similar e-commerce platforms.

• Knowledge of or interest in SEO.