Paid Media Specialist

Paid Media Campaign Specialist (Meta & LinkedIn)

Work Setup: Remote
Employment Type: Full-time
Working Hours: Flexible schedule within 8:00 or 9:00 AM to 4:00 or 5:00 PM Singapore Time
Location: Philippines

About the Role

We are seeking a hands-on Paid Media Campaign Specialist to manage and optimise paid advertising campaigns across Meta and LinkedIn. This role combines technical campaign execution, performance analysis, tracking and reporting, and tactical social media content support.

You will play a key role in improving campaign performance, ensuring accurate tracking across CRM workflows, and translating data into actionable insights that drive qualified leads and conversions. You will also contribute to organic and paid social content development, leveraging AI tools to improve content ideation and production.

The ideal candidate is analytical, proactive, and comfortable taking ownership of campaign execution while collaborating with a specialised team to achieve marketing objectives.

Key Responsibilities

• Campaign Management: Set up, launch, manage, and optimise paid advertising campaigns across Meta Ads Manager and LinkedIn Campaign Manager.
• Tracking and CRM Integration: Connect, configure, and validate campaign tracking with CRM workflows to ensure accurate attribution and conversion data.
• Performance Analysis: Monitor campaign results, identify trends and opportunities, and translate performance data into practical optimisation strategies.
• Reporting and KPIs: Help establish campaign KPIs, reporting measures, and regular optimisation routines to improve campaign effectiveness.
• Content Development: Support the editing and development of organic and paid social media content, including ad copy, creative variations, and short-form video assets.
• AI-Assisted Production: Use AI tools to generate content ideas, develop copy variations, and support efficient content creation.
• Cross-Functional Collaboration: Work closely with team members to align campaign execution, content requirements, and CRM processes.
• Continuous Improvement: Stay up to date with Meta platform developments, paid social advertising trends, and industry best practices.
• Knowledge Sharing: Share platform expertise, provide practical guidance, and help colleagues understand campaign performance and evolving advertising capabilities.

Qualifications and Experience

• Demonstrated hands-on experience setting up, managing, and optimising paid advertising campaigns, particularly on Meta platforms.
• Working knowledge of LinkedIn paid advertising and campaign management.
• Strong understanding of campaign tracking, audience targeting, conversion measurement, and performance optimisation.
• Experience connecting campaign activity with CRM systems and interpreting conversion data.
• Strong analytical and numerical skills, with the ability to interpret campaign metrics and make data-informed decisions.
• Experience editing social media content and developing copy for organic and paid campaigns.
• Practical experience using AI tools to support content ideation, copywriting, and creative production.
• Familiarity with digital marketing analytics and reporting.
• Excellent written English, with attention to British English conventions.
• Relevant training or certifications in digital marketing, paid media, analytics, or communications are advantageous.

Technical Skills and Tools

Required:

• Meta Ads Manager and Meta Business tools
• LinkedIn Campaign Manager
• Campaign analytics, tracking, and reporting
• CRM integration and conversion tracking

Preferred working knowledge:

• Canva
• Google tools and Microsoft applications
• CapCut and Riverside Magic Clips
• Claude and Meta AI tools
• SEO and SEM platforms and practices

Experience with AI-enabled CRM platforms is an advantage.

Ideal Candidate Profile

We are looking for someone who:

• Takes ownership of campaign execution and can work independently with minimal supervision.
• Is highly analytical, detail-oriented, and confident working with numbers and performance data.
• Is resourceful and solution-oriented, with the ability to work through ambiguity and troubleshoot campaign issues.
• Is proactive in identifying opportunities to improve campaign performance and content quality.
• Is curious, open-minded, and committed to continuous learning.
• Communicates clearly and confidently when sharing insights or explaining technical concepts.
• Works collaboratively while maintaining a strong sense of accountability and initiative.

How Success Will Be Measured

Performance will be evaluated using agreed campaign objectives and measures, which may include:

• Number and quality of qualified leads generated
• Cost per lead and conversion rates
• Click-through rates and other relevant engagement metrics
• Return on ad spend or overall campaign efficiency, where applicable
• Accuracy and reliability of campaign tracking and CRM data
• Timely delivery of campaign and content activities
• Quality and consistency of performance reporting
• Proactive identification and implementation of optimisation opportunities

If you are a data-driven paid media specialist who enjoys combining campaign optimisation, technical tracking, and creative problem-solving, we would love to hear from you.