Paid Media Specialist

About the Role Kalungi is seeking a results-driven Paid Media Specialist to join our performance marketing team. This role is central to planning, launching, and optimizing paid media campaigns across Google, Meta, LinkedIn, and more, with a focus on generating high-quality B2B SaaS leads. As a member of a high-performing team, you will execute full-funnel campaigns (with an emphasis on BOFU), run audits, analyze performance, and contribute to strategic planning for multiple client engagements. Key Responsibilities Campaign Execution & Optimization Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, Meta, Bing, and other key B2B platforms Conduct keyword research, audience targeting, and copy/ad asset development Optimize campaigns for CAC, CPL, SQLs, and pipeline metrics (HubSpot tracking) Daily Tasks Review performance and lead quality via HubSpot Manage negative keywords, search terms, and ad responses Respond to client queries via Slack or HubSpot Weekly & Monthly Tasks Provide performance snapshots and pacing reports Analyze CTR, CPL trends, and investigate anomalies Review audience performance and ad asset effectiveness Update OKRs for each engagement Conduct platform audits (Auction Insights, Quality Score, Professional Demographics) Reporting & Analysis Use HubSpot to track lead quality, MQL/SQL status, and attribution Identify conversion gaps across landing pages (using MS Clarity, GA) Prepare campaign summary reports and recommendations Qualifications 4+ years of experience in Paid Media, preferably in a B2B SaaS environment Hands-on experience with: Google Ads (Search, Display, Video) LinkedIn Campaign Manager Meta Ads Manager HubSpot Google Analytics, Semrush, SpyFu Strong understanding of CAC, SQLs, MQLs, and pipeline metrics Excellent analytical and problem-solving skills Comfortable working remotely and managing multiple engagements Why Join Kalungi? Fast-paced environment working with global B2B SaaS brands Fully remote, collaborative, and supportive team culture Opportunities to grow into leadership roles or expand technical depth Structured onboarding and mentorship with clear performance tracks At Kalungi, we take pride in our commitment to mentorship, education, and an owner mentality that encourages taking on new challenges and improving every day. Our Core Values At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with, and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing, and celebrating our work. We love our craft We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don’t take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We’re lifelong learners who grow by challenging ourselves and sharing skills with others. We execute for results We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask “why” to understand every project’s place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality. We lead with integrity At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships. We foster open dialogue We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement. We act as one team Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges. We are very excited about the opportunity of working with you! We look forward to hearing from you. - The Kalungi Team Kalungi is an equal opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.