Paid Media Specialist | Remote from Pakistan | PKR Salary

About the Company: We are hiring for a digital marketing agency that specializes in helping small, service-based businesses grow their revenue through targeted lead generation. Role Overview ~ Paid Media Specialist We are seeking a results-driven Paid Media Specialist, specifically for Google Search Ads, PMAX, and Google Local Service Ads only. We are a marketing agency, and our clients are Home Services Pros (House cleaners and Landscapers). You will be responsible for setting up, managing/optimizing, and reporting on performance. Only 12 months of Google Ads experience is required for this position. Responsibilities Develop, execute, and optimize paid media campaigns across Google Ads channels. Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns. Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance. Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports. Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics. Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging. Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics. Experience & Skills Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords. Strong knowledge of media planning, media buying, and budgeting within a search marketing context. Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization. 1-2 years of relevant experience. Other Details: Experience: 1-2 years  Location: Remote from Pakistan  Timings & Days: Monday to Friday, 6:00 PM to 2:00 AM  About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel at https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated, or visit www.hrways.co to learn more.