Paid Media Strategist - 100% Remote

Paid Media Strategist Full-time, Permanent, Remote, Must be bilingual Summary of Role The Paid Media Strategist is responsible for developing, executing, and optimizing digital advertising strategies that drive measurable business results for clients. Acting as both a strategic advisor and digital advertising expert, this role partners directly with clients to understand their goals, translate business objectives into effective advertising programs, and deliver ongoing recommendations that maximize performance and return on investment. The Paid Media Strategist manages campaigns across Google Ads, Microsoft Ads, Display, Video, and other paid media solutions while maintaining a strong focus on client success, growth opportunities, and long-term account performance. This role combines data-driven decision making, strategic thinking, customer relationship management, creative collaboration, and technical expertise to help clients achieve sustainable business growth. Key Areas of Responsibility (ranked by order of highest priority) 1. Campaign Strategy & Performance Develop, launch, andoptimizepaid advertising campaigns across search, display, and other advertising solutions. Translate client business goals, target audiences, competitive positioning, and market opportunities into comprehensive paid media strategies. Build andoptimizeaccount structures, audience targeting, bidding strategies, budget allocation plans, and testing frameworks designed to maximize performance. Continuouslymonitorcampaign performance andidentifyopportunities to improve lead generation, traffic quality, conversion volume, cost efficiency, and return on advertising spend. Lead ongoing optimization initiatives, including keyword expansion, audience refinement, bid adjustments, creative testing, landing page recommendations, and budget reallocation. Proactivelyidentifyperformance risks, market shifts, competitive threats, or platform changes and implement mitigation strategies. Analyze and interpret campaign results toidentifytrends, opportunities, and areas for improvement. Develop advertising copy, image assets, banners, video assets, and creative concepts that support campaign performance. 2. Growth & Client Success Lead client-facing consultations, performance reviews, and strategic planning discussions to communicate results, insights, and recommendations. Serve as a trusted advisor to clients by translating campaign performanceinto clear business outcomes, helping clients understand the impact of their investments and the opportunities ahead. Identifyopportunities to expand product adoption, increase advertising investment, and introduce new digital marketing solutions that support client growth. Partner closely with Salesand other cross-functional teams to support renewals, upsell opportunities, client presentations, and revenue growth initiatives. 3. Technical Expertise & Problem Solving Ensure the accuracy and integrity of campaign implementation, tracking configuration, conversion measurement, account settings, and reporting systems. Troubleshoot and resolve campaign delivery issues, tracking discrepancies, website-related challenges, conversion problems, and platform-specific concerns. Stay current with industry trends, platform updates, automation capabilities, AI-driven advertising solutions, and emerging best practices. Support the development and sharing of internal knowledge, process improvements, and advertising standards across the broader team. Requirements Education, Experience and Technical skills College or university degree in Marketing, Communications, DigitalMarketing, Business, ora relatedfield, or equivalent relevant experience. Minimum two(2)years of experience managing andoptimizingpaid digital advertising campaigns, preferably in an agency, multi-client, or portfolio-based environment. Experience working directly with clients in a consultative, account management, or strategic advisory capacity. Strongexpertisein Google Ads and/orMicrosoft Advertising platforms. Experience with Google Tag Manager,Google Analytics 4 (GA4),and/orconversion tracking implementations. Soft Skills and Competencies Excellent analytical skills with the ability to translate data into actionable business recommendations. Strong presentation, communication, and relationship-building skills. Ability to manage multiple priorities and client accounts in a fast-paced environment. Strong problem-solving skills and attention to detail. This position involves DAILY interactions with clients or internal and/or external professionals at the national level. Therefore, BILINGUALISM in French and English is required . Great Benefits Comprehensive health and dental benefits from Day 1 RRSP/Pension & employer match program Paid vacation Remote work model Paid training Why Yellow Pages? For over a century, Yellow Pages has been part of the Canadian business landscape, helping local businesses connect with the customers and communities they serve. Today, we’re building on that foundation and evolving how we help businesses grow in an increasingly digital and AI-driven world. Supporting businesses with digital marketing, AI-driven solutions, and trusted expertise in an evolving online landscape. 300+ digital marketing professionals across Canada, bringing expertise, ideas, and innovation to our customers. Trusted partnerships with Google, Meta, Microsoft Advertising, Canada Post, and Wix. 700+ five-star Google reviews, reflecting the experiences of businesses we support. A focus on the future, combining trusted relationships with new technology, digital expertise, and AI-driven innovation. At Yellow Pages, you’ll be part of an organization that continues to learn, adapt, and evolve where your ideas, expertise, and contributions can help shape what comes next. Apply today and join Yellow Pages as our next Paid Media Strategist